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Cuusoo is a marketing machine, without licensed ideas it would achieve nothing and just be a hang out for existing lego fans.
As for taking away the lisence themes you would have another place for lego fans to hang out. I dont think it would be. As all ready mentioned how many of those voting will actually buy it. Im doubtful and these things seem to mask the actual good sets such as the AT AT or the western modulars. And thats really my issue, that in my oppinion the good sets loose out to the flavour of the month themes.
Also, I can't help but wonder if the designer of a model which enters production get paid any royalties for their hard work?
CUUSOO is a great idea, sure it needs a bit of refinement but that's why it's still in beta. How many times over the past decades have fans wished TLG would listen to their ideas? Now that we have that outlet, with a real opportunity to get the sets made that we want, it seems to take an unfair amount of criticism IMO because people aren't seeing the sets reach 10,000 votes that they want made. To those people I say get out there and promote those sets, it really is the only way to do it, it's not enough just to give your single vote.
It seems to me that other communities have grasped the way CUUSOO works a lot quicker than the Lego community. For clarity, this is just a general comment on the way people have reacted to CUUSOO on this and other sites, and not in response to any individual.
The Exo Suit is getting there, up to 2,170 now, but rather criminally Cavegod's AT-AT has only 62 votes!!! If people could see this in person you would see how amazing it really is! I would seriously consider selling half my collection if it meant I could get one of these, it's a masterpiece.
I put down £350 as the price I'd pay but not sure that's realistic. I know he said it cost him £200 on bricklink (which is very tempting, and I for one would pay him for the plans!) but bricklink is often cheaper than TLG prices per brick.
Per Si's comment, I also put down £350 for the price, pegging it with the UCS Millennium Falcon, but at 8,000 pieces that's probably optimistic..
Non lego fans or older fans being brought back into the fold through an entirely different medium (minecraft, eve, the bttf fanbase for example) is where lego can really benefit. These fan bases are huge, completely towering over the hardcore AFOL fanbase for example (the inability of us to get the western modular theme to 10,000 proves this). So even if a very small percentage, or even part of a percentage, buy one set, and then a proportion of those buy another set etc etc then its good business for Lego. These are new customers, or potential customers (a marketers dream), being brought in through a different brand (one they already love) without even that brands permission. It's a brilliant form of viral marketing where TLG does nothing and rides all over another brands fan base, using that fan base to market Lego for them.
Sure, you can say quite rightly how many of those people that voted for the eve spaceship will buy it - certainly not 10,000 (you could say the same for the western modular to be honest). But then they have gone to the trouble of following a link, registering an account and voting. Equally importantly how many of them have then looked around Cuusoo and thought wow thats a nice idea, or seen the modular western and then looked at the current modular range. How many have gone to the lego website? And remember the people that we're talking about aren't current lego fans or buyers, they're new customers - the hardest thing to get.
What happens with minecraft will be interesting. Will minecraft fans buy the set? (I think its possible, they're obsessive geeks with a lot of love for the franchise who'll possibly buy it out of loyalty as much as anything). It seems unlikely that many others will - unlike a spaceship that is still a spaceship without knowing the licence that sits behind it the minecraft set will have little to no appeal to non-minecraft fans - but anything left unsold will just end up in pick a bricks and grab bags. The question that remains for Lego will be is the loss that's presumably made on it be small enough to be counter balanced by the marketing/publicity/new customers that will now continue to buy new lego?
If a lego fans idea gets made? Will we all go out and buy it? More importantly if we do will it increase each of ours total expenditure on Lego? For all but the most hard core no - I'm sure most of us end up leaving lego on the shelves not because we don't want it but because we can't afford it / justify spending any more. If I buy the western modular then its going to mean I don't buy something else from Lego.
The upside for lego from Cuusoo isn't in providing the lego fans what they want (if anything it will just impede any medium term plans they already have in place) so much as encouraging non lego fans into (or back into) the fold.
There are at least two reasons why TLG get rid of ranges and sets and limit the total number of sets available: First is the often mentioned shelf space argument. Second is the less mentioned fact that the more sets/themes Lego sell at one time the fewer of each set they will sell - its simple dilution. There is an amount of money the public will spend on Lego each year and by limiting the number of sets available you increase how much is spent on each. The more they sell of each set the higher the profit will be on that set. The only way to increase the range without seeing the dilution effect is to bring in new customers. Lego fans don't do that, non-lego IP's do do that.
Strangely like this one:
Apologies if already posted.
Also, I agree with Lego that they shouldn't be directing kids towards films like that!
And yes, it's well worded.
I see they've also posted their 10,000 congrats to the eve model, and said they're moving to a quarterly jury panel timetable. I guess this means that they now expect more ideas to reach 10,000 more frequently.
It was online for months and got lots of support, was labelled as a Cuusoo model and now doesn't exist on there at all, seems a tad out of order.
Think it would have been fairer to leave it online as reached the vote count, but didn't reach the criteria to make it to retail. That way it would also assist people in judging what will and will not make it.
Now of course, to @cheshirecat's points above, this brought 10000+ people to the site, many of which probably wouldn't have come before. There are many more people exposed to what can be created with LEGO, and probably many new customers - despite the project being turned down. LEGO may actually have already made up their mind that this wasn't a project they were going to do early on, but let it ride as it continued to gain exposure.
Although it looks like comments are now disabled.
@sidersdd - exactly. The only thing they need to be careful of is not turning down too many ideas, otherwise it will just turn people off lego all together. The winchester they have a good reason for, not being able to agree licensing will always be a good excuse although even too much of that could just turn people towards mass disappointment and cynicism.
@cheshirecat I do agree that there may well be fans who do look at the rest of the site and go wow cool and get back into lego. However I think the Minecraft sets will be a gauge of how well that has actually happened. People are fickle and have very short memories. How many will remember that they even voted for it? What, as is the fleating nature of the internet Minecraft crashes and loses popularity? We all remember how popular myspace was and who uses that now. This would have worked better if you could submit your ideas to lego to a special email and they put the best ones out on to rebrickable and people can comment on it. It would avoid all of this.
As regards to the losing lego space. You lose space anyway. Minecraft will have to replace something so dont hold your breathe that we will see monster fighters or dinosaurs lasting as these are replaced by minecraft stuff. I would rather have good stuff than what is effectively 1x1 blocks attached together.
Can anyone explain for me... as moulds are so expensive, how come CMFs have so many new parts?
I think EVE will pass the review stage and it will be interesting to see BTTF reviewed
Looking at the top sets, I like the Zelda idea, mainly for the new elements it could produce. But as TLG state "We encourage you to come up with a concept for a single set that you feel best commemorates the game, and we can work from there" so unlikely we would see everything produced.
Interesting also to see some of the finer workings of cuusoo through the official comments. At 5,000 votes for the EVE thing TLG said "Typically at this stage, one of our model designers produces a concept model. Right now there are a few projects in line for one ahead of this, so we won't start right away. We'll build one once we are able though, and will keep you posted here."
Having hit 10,000 votes TLG said "From here forward, the LEGO Review will take place quarterly. The next review will be held starting in June and will include all projects that reach 10,000 between now and then. We'll update the LEGO CUUSOO blog with additional details soon." Guess they've realised that more projects than they expected may hit 10,000, and need to stall the process a bit!
The EVE fans swamped my site when I featured it and took it down for a while, even got an apology from CCP Mainfest one of the main EVE guys :)
I just don't believe that Lego would take the risk of creating a new mould on a Cuusoo whim. With the minecraft set the risk is fairly small; basic pieces can easily be re routed if sets don't sell, box design is probably minimal as are instructions. Not sure how smaller run manufacturing can accommodate, but if its sold online exclusively they could attempt a more just-in-time approach than normal. With a new mould you don't have all those options.
As for the CMF's, and i'm far from an expert, but I'm guessing its got something to do with the high markup of the sets themselves, being made in china and cheap packaging all keep the cost down. The huge number of items being produced/sold helps as does the fact that many of the pieces can then be reused in later main-stream sets.
On topic, I'm sorry to see the Winchester get rejcted, mainly for disappointment for the designer. On the other hand, I'm also glad TLG aren't just going to be forced into making every project that gets pushed to 10,000.
on principle, I won't vote for anything that has zero feasibility as a production model. Cavegod's AT-AT is an A+, as is the light-up motorized sand crawler (easily one of the best MOCs I've ever seen), but there's really no point in pushing either on Cuusoo. LEGO would have to gut them down to such an extent that they would no longer be what we love about them.