LEGO has just issued a statement about the categorisation of Adults Welcome/18+ sets in its online store and elsewhere:
From June 1st, 2022, we will be uniting many of our adult focused LEGO sets under the name LEGO Icons to help our adult consumers easily to find new, immersive builds or models that link to their interests and passions, particularly when shopping or browsing online. The name LEGO Icons will span all of our sets designed for older builders that are not already part of an existing LEGO theme such as LEGO Technic, LEGO Ideas or LEGO Architecture.
This raises the question, then, what should we do in our database? At the moment 18+ sets are tagged as such but they reside within the appropriate themes. We have continued to categorise themeless ones as Creator Expert even though LEGO ceased to use that name in 2020.
The most obvious thing to do is to see what sets are labelled as Icons at LEGO.com on Wednesday then assign them to a new theme here, but then that would mean that, for example, modular buildings and winter village sets would be split across two themes, Icons and Creator Expert. Would that matter?
Let us know what you think in the comments.
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I'm pretty sure we would find a way to purchase the next modular building if the theme were called 'Bonobos Hatdance Archipelago'...
Although 'Icons' isn't that clear. It's not any more clear than Ideas or Creator Expert. Atleast with Expert, I expect the sets to be more difficult or sophisticated.
Personally, I'm with @lowlead, make it well, package it as a banana and I'll buy it. Same as I do with sets that are branded as they are now no matter the age group they are intended for.
I look forward to the "Overpriced Toys for Man Children" range.
If it ain't broke, don't fix it!
I'm guessing the ICONS label gives them scope for doing sets that aren't particularly advanced or parts intensive.
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