When 42143 Ferrari Daytona SP3 is released next month a related book entitled The Sense of Perfection will also be available at LEGO.com.
The 230-page slipcased hardback is limited to 5,000 copies and is priced at £70/$80/€80, so is very expensive.
However, it goes into unprecedented detail about every aspect of the design and manufacturing of the set. Consequently, it is one of the most interesting LEGO books I have ever read.
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I'm sure Lego might have valid concerns about whether the demand would be there for less "premium" sets and themes. At the same time, if they can do something like this as a limited run for something like Technic, I can almost guarantee they could find at least as many buyers for something with the broad appeal of, say, Ninjago or Star Wars. If this sells as quickly as I expect it to, hopefully that will send a positive signal to Lego that this kind of publication can find an audience!
“With an Ultimate set, you don’t just get a big, detailed build; you get a complete package with insights from our own designers and from those on the partner’s side.”
That says to me they'll be doing similar things in the future. He also refers to the range as the "Ultimate" series, not the "Ultimate Car" series. Read into that what you will.