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While I told them I would consider paying for such a service, I reminded them that they should be doing more of these kinds of promotions for their VIPs as it is.
£5 for some 'free' digital downloads doesn't sound like great value, but given the experience with the Black VIP card I wouldn't put it past them. Surely there must be someone in their marketing team that has a view of reality, rather than a blinkered idea of what the fans want?
For example - the store assistant was able to set it for me to redeem £35 of points, rather than 5, 20 or 50.
But the new, old way is much easier- just decide at the time of purchase.
A bunch of stupid marketing. In fact, that's the word I put for what I thought about each name. "Marketing". Because that's what any of that kind of program means to me.
Hey, TLG: Just make neat toys, we'll buy them.