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Not that TLG T&Cs are worth much these days, but regarding VIP points.....
"5. Eligible purchases are defined as any service or merchandise available for purchase, excluding gift cards and replacement parts. Points will be earned on purchases made with gift cards at the time the gift card is redeemed. Excluding replacement parts purchased via Consumer Service."
I also notice they now have a prompt that explain that there are x people in the queue and that they have x LEGO reps available to assist people.
Now you would think since their system is this advanced that you would think that they could have more than one song playing all the time.
a) Points earned are doubled.
b) Points used are doubled.
I assume points earned are doubled, but this isn't made clear by anything I can find on LEGO's website.
I've seen folks here refer to them as if they're a discount on the set being bought, so I wasn't sure.
I understand why someone who buys from LEGO often would consider it a discount, but I'm not that someone.
So if you spend 99.99 in one trip, and then 99.99 in another, I believe it shows you as having 199 points, rather than 198.
Double VIP Points: For every £100 you spend you get £10 to spend on more Lego.
Its more like free money :D
Oh, dear. I said "may."
1) We see that Amazon Walmart etc are going to ignore the new policy, or
2) We think that there's a reasonable chance that LEGO will put the set on sale (as they often do with the Winter Village sets after,
Over the last ~16 months of being out of my "dark ages", I've bought ~45 sets, and only one was purchased directly from LEGO. That was #7965 on May 4th because I wanted the promo and the set wasn't available elsewhere for more than a few dollars less than RRP. In general, there are very few sets I have interest in that can't be purchased from a non-LEGO vendor for less, so there isn't much reason for me to buy directly from LEGO (the exceptions being TRU exclusives, curse them, and PAB, which isn't particularly relevant considering I'm about three hours from the nearest store).
If I call up Lego and order just the 2L Black Pins(500), 2L Blue Axle Pins(113), and 3L Blue Pins(214) from the 42009 set, it would cost me $120 which is more than 1/2 of the cost of the set and I am no where near the meat and potatoes of that set...
Those parts could be picked and counted in about 5 minutes... That is a huge profit on those parts compared to someone buying the actual set and getting them...
I am not saying that machine packed sets isn't the proper way to make money for a company, just about everything we buy in this world is mass produced this way from cars to toys... My point is that Lego most definitely makes money selling picked parts...
I doubt profit is their prime motivator behind offering such a service anyway, I expect they're just hoping to keep customers happy enough to come back again and again. It might also give them a way of keeping tabs on what bulk-buyers are purchasing and this info might be brought into the decision making process about what pieces/colours make it into future sets.
For the previous decade or two where I really had nothing to do with Lego (other than playing some of the video games) I probably still saw a news story about some impressive Lego creation at least once or twice a year, and it's that sort of keeping a brand in the public mindset that builds brand reputation. I suspect many of those news story creations I saw were made possible with bricks from their parts services.
I went in Friday to a Lego retail store to buy my wife's Christmas gift, since I had $15 in VIP points and the $10 holiday gift certificate. They scanned my card and told me it was cancelled or expired, I honestly can't remember which one they said. They then looked up my account by my email, which came up a different ID number, but also cancelled. I have never cancelled it, and when I log in to my account, the main page shows me my points and rewards amount, but when I go to the account page, it doesn't show a balance, but I can see my purchase history. They told me I had to contact CS.
When I did, they said they showed my account cancelled but couldn't explain why. He couldn't even see my account history. He told me I would have to start a new Lego ID and he said he was setting up a new VIP account with $15 reward dollars. I made a new Lego ID, linked the new account he gave me, but as of today, still not points in the account.
I'll call them tomorrow to see what can be done, but just was curious if anyone has had something similar happen. They have had to reissue me a new card a couple times at the Lego store, for some reason there always seemed to e problems with my account, but no idea why.
Ensure you are logged into LEGO.com so its sees your VIP account, If it still does not, I would say to call Customer service as they are pretty good about resolving issues.