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Comments
Bionicle and Particle accelerator are eliminated. I’m sure JK Brickworks can live with that, considering the Flight project made it easily.
Kākāpō for the win! The flightless bird takes out the (not so) mighty Bionicle and the accelerator…
This reminds me I have yet to open the carnival and bike shed sets!!
hmm...
Surely that means opening up pre-orders again?
From someone who didn't participate in purchases, it seemed to run smoothly by appearance. But I am also in a time zone that was more favorable to the purchase window.
If they are insanely popular, well, so what, isn't that a good thing?
Limited Run Games do this pretty well, there's an open window for pre-orders, then it closes, and then they make what was ordered.
Ok, it looks like I’m going to present an unpopular opinion: I loved almost everything about this opportunity. The main thing that gives me pause is the Qty 5 allowance. I believe lowering that to 1 or 2 would be prudent to give the most number of unique users a chance to buy. The only other concern relates to the regional distribution. I don’t, however, know enough about how it works or why to have a strong feeling. That being said, being unable to order an item that is clearly still available seems misguided. Lastly, and like any competitive pool, matchups cant be dismissed. Particle might have destroyed a number of other entrants but ran into 3 lower priced slam dunks.
But like I said, I just loved this:
Seriously though, be interested to know how whether ones that didn't get funded still got some compensation. I can understand why some designs got delayed or dropped out as it seemed like a ton of work to get them production ready. Which incidently gives us an insight into why so many ideas projects also get rejected.
Sometimes, trying to “fix” a problem only creates new and different problems.
Surely it's either, upping / scrapping the limit and going again, or adjusting things for future rounds (max 2 / bigger limit).
But surely the only sane thing to do would be to reopen the pre-orders and let people buy more.
Read on facebook that there are legal issues with changing crowd-funding projects after they have been funded, so they may not be legally allowed to just produce 5,000 more or whatever.
The only ones sweating about this will be set investors, but even then it's just that it won't have been the goldmine they were hoping for. I wouldn't have a problem with them labelling a second batch so round 1 still have their 'round 1 exclusive'.
Ultimately, those just wanting to build the sets will be able to do so as instructions will appear online (one way or another) so we're just talking about exclusive boxes.
With respect to all those frustrated with Round 1 of the Bricklink Designer Program, I am just struggling to see “the disaster.” Of course it could have been improved but isn’t that the case the first time you try anything new and different?
Making more DBP sets almost certainly means producing less sets of a different theme, especially when it comes to potentially producing more of the round 1 sets.
I would also estimate TLG's profit margin to be lower on this program than on their regular themes (doesn't fit in their automated process; non-standard distribution;...). So there's an opportunity cost for TLG: is the goodwill of AFOL's (many of which seem impossible to please these days), generated by producing more sets, more important than the full profit margin on they could make on Ninjago/any other theme sets? Somebody at TLG will have to make that decision.
But producing more BDP sets does almost certainly not translate into more profits for TLG.
As to the number of sets made available for this round: sure, TLG seems to have underestimated the success of this program. However I don't think the allotted quantities were unreasonable.
Sure this round of BDP sets was promoted more than the one in 2019, but quite a bit more production was allocated as well:
In 2019 a total of 16 sets sold a grand total of 13.5K sets. Only #BL19001 Löwenstein Castle reached the limit of 2500 sets at that time. And those 13.5K sets took 10 weeks to be sold. Apart from the castle, every single other set was available until the very end.
This time almost 25K sets (from only 5 sets) were ordered in less than 24 hours.
So did TLG underestimate the demand? It seems so.
Was there estimate reasonable? I'd say yes.
When you are the largest toy company in the world, you should not be making such mistakes (especially when said company seems to keep repeating said mistakes). I hear LEGO say 'We're sorry' a lot but I notice things do not change.
At the current quantity of 5000 for each of the 5 sets, round 1of BDP translates to a total revenue of EUR 2.125 million to TLG. That represents 0.04% of TLG's annual revenue in 2020.
(Clarification: I have simplified things by calculating with the EUR prices of the 5 sets only. Still a rounding error in any case.)
At the end of last year, TLG had 678 brand stores in the world. Even if every store only gets a measly quantity of 10 for a set's launch, that's already almost 7000 sets. And that ignores online sales, later production runs, and sets sold by Amazon and other retailers.
The reservation system that some Lego Stores used for the launch of #75192 UCS Millennium Falcon seemed to suggest that 11K sets had been made for the launch. Stores only received 16 or even fewer sets. My (completely anecdotical) observation seems to suggest that Lego Stores are usually allocated quite a few more than 16 sets for the launch of a set, whether it's AFOL-orientated or not.
(TLG perhaps would make us wait the same amount of time anyway due to their production schedule)
If the Kakapo is really as close to 5000 orders as it looks, I'll bet they go on and plan to produce 5000 of them. Even if it doesn't sell out in South Korea, they can offer it as a prize giveaway or perhaps even sell it at Lego House or something.
However I am aware many Bricksetters buy at least 2 of many sets so one can ‘stay sealed’ while one gets built. I only really do that with polybags which are a much smaller overhead particularly in terms of space.