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BrickLink Designer Program

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  • autolycusautolycus US-SEMember Posts: 903
    Looks like the safe is now sold out! Flight is maybe in the 4k order range. Kakapo has also gotten over the funding line!

    Bionicle and Particle accelerator are eliminated. I’m sure JK Brickworks can live with that, considering the Flight project made it easily.
    KungFuKennyiwybsFizyx
  • KungFuKennyKungFuKenny Somewhere between Ice Station Odyssey and FabulandMember Posts: 2,086

    Kākāpō for the win!  The flightless bird takes out the (not so) mighty Bionicle and the accelerator…

    drdavewatford
  • CymbelineCymbeline CanadaMember Posts: 428
    The Sheriff's Safe is sold out now too unless you live in South Korea!

    KungFuKenny
  • gmonkey76gmonkey76 ChicagoMember Posts: 1,691
    TheFew said:
    Shame they are not tossing in the addidas freebie with the castle, as it is over £95!
    Free shipping, VIP points, [email protected] ordering.  I’m ok missing out on the shoe.
    That and the fact will it even be shipped this month? Who knows what the promo will be when they finally ship?
    YellowcastleAstrobricksKungFuKenny
  • YellowcastleYellowcastle Northern VirginiaAdministrator, Moderator Posts: 5,230
    i don’t see why they can’t just hold 20,000 sneakers for us these next 6 months. Lol
    KungFuKennygmonkey76
  • madforLEGOmadforLEGO Chicagoland USMember Posts: 10,167
    Good thing LEGO did this in the middle of a work day instead of, yknow, a time where most people are home to be able to try to get in on the sets...
  • sipusssipuss PolandMember Posts: 51
    Good thing LEGO did this in the middle of a work day instead of, yknow, a time where most people are home to be able to try to get in on the sets...

    They more or less did, except for once someone did it for Europe, not US.
    It could've been done on a weekend, though.
    KungFuKenny
  • BastyBasty LondonMember Posts: 376
    All the excitement made me nostalgic for the last round… I still haven’t built my Western Saloon but it might be next when I finish Ninjago City Gardens…


    This reminds me I have yet to open the carnival and bike shed sets!!
    KungFuKenny
  • pxchrispxchris Oregon, USAMember Posts: 1,509


    hmm...
    Marshallmario
  • bricktuarybricktuary Krakozhia (temporarily stuck in London)Member Posts: 865
    Interesting! 
    Surely that means opening up pre-orders again?
  • drdavewatforddrdavewatford Hertfordshire, UKAdministrator Posts: 6,653
    The most obvious tweak for Round 2 would be limiting purchases to one (or at most two) sets per person.
    pxchrisKungFuKennygmonkey76YellowcastleReesesPiecesiwybs
  • Switchfoot55Switchfoot55 The Northwest, USAMember Posts: 2,340
    Though I highly doubt it, perhaps they'll reopen the winners from Round 1 for some additional purchases and increase the cap for the following rounds beyond the 5k mark?

    From someone who didn't participate in purchases, it seemed to run smoothly by appearance. But I am also in a time zone that was more favorable to the purchase window. 
    KungFuKenny
  • bricktuarybricktuary Krakozhia (temporarily stuck in London)Member Posts: 865
    The most obvious tweak is surely just to make more to meet demand - if people want 5, or 10, let them. 

    If they are insanely popular, well, so what, isn't that a good thing?

    Limited Run Games do this pretty well, there's an open window for pre-orders, then  it closes, and then they make what was ordered. 
    KungFuKenny
  • pxchrispxchris Oregon, USAMember Posts: 1,509
    I agree that a 2 per person limit would probably be wise. I think that the number of people who would buy more than two and not planning on reselling at a significant markup would be a very, very small number.
    560HeliportCymbelinemustang69gmonkey76KungFuKennyiwybsMarshallmario
  • andheandhe UKMember Posts: 3,484
    edited July 3
    Maybe for round 2 the can make them even more special and only produce one of each set.

    Seriously though, be interested to know how whether ones that didn't get funded still got some compensation. I can understand why some designs got delayed or dropped out as it seemed like a ton of work to get them production ready. Which incidently gives us an insight into why so many ideas projects also get rejected.
    Yellowcastle
  • FireFox31FireFox31 NH, USAMember Posts: 109
    I hope Lego reopens ordering for the five or all seven sets. Selling out in hours indicates just how much we want to give them money.
    Perhaps they can't sell more this round since it breaks their promise of a "limited edition". For future rounds, is there any reason they can't produce more sets to make more money?
    Yellowcastle
  • autolycusautolycus US-SEMember Posts: 903
    The easiest change they can make to the program is to limit orders to 2 of each set instead of 5. I’m sure they expected these to sell out, but I doubt they expected it to be so fast, based on the sales from the AFOL designer program. This round was much better publicized (and officially by LEGO) and was a more proven concept, so demand was much higher.
    gmonkey76KungFuKennyCymbelineYellowcastlemadforLEGOiwybs
  • YellowcastleYellowcastle Northern VirginiaAdministrator, Moderator Posts: 5,230
    I am very curious as to what they’re going to say next week.  Adjusting future rounds?  Limiting previous orders?  Issuing a second IPO?

    Sometimes, trying to “fix” a problem only creates new and different problems.
    AstrobricksKungFuKennyEGRobertsgmonkey76andheiwybs
  • bricktuarybricktuary Krakozhia (temporarily stuck in London)Member Posts: 865
    Cancelling orders would be madness.

    Surely it's either, upping / scrapping the limit and going again, or adjusting things for future rounds (max 2 / bigger limit).

    But surely the only sane thing to do would be to reopen the pre-orders and let people buy more.
    andheKungFuKennyYellowcastleiwybs
  • ericbericb Member Posts: 92
    LEGO stated that production numbers were based on manufacturing capabilities.  Just letting people buy more may not be an option. 
    560HeliportKungFuKennydrdavewatford
  • andheandhe UKMember Posts: 3,484
    Surely manufacturing capabilities are just based on the resources they previously allotted for the manufacturing of the set, so they may be looking at whether they can allot more resources to produce more sets?

    Read on facebook that there are legal issues with changing crowd-funding projects after they have been funded, so they may not be legally allowed to just produce 5,000 more or whatever.

    The only ones sweating about this will be set  investors, but even then it's just that it won't have been the goldmine they were hoping for. I wouldn't have a problem with them labelling a second batch so round 1 still have their 'round 1 exclusive'.

    Ultimately, those just wanting to build the sets will be able to do so as instructions will appear online (one way or another) so we're just talking about exclusive boxes.
    YellowcastleKungFuKennyFireFox31daewoo
  • YellowcastleYellowcastle Northern VirginiaAdministrator, Moderator Posts: 5,230
    I think we can get a Groupon...
  • The_RancorThe_Rancor Dorset, UKMember Posts: 1,980
    If anyone still feels like they’re missing out, there’s still about 50 order slots left for the Kakapo. It slowed down a lot for some reason over the last couple of days but it still hasn’t reached the max order limit of 5000. You can get a second hand Ideas Birds set for the same amount of money I’ve seen in some places so one single bigger bird perhaps doesn’t have quite such the fast appeal as the other 4 sold out projects.
    Yellowcastle
  • YellowcastleYellowcastle Northern VirginiaAdministrator, Moderator Posts: 5,230
    I love my Ideas Birds set but just couldn’t pull the trigger on this one.  It feels like it should have been significantly cheaper, much like the fishing boat.
    KungFuKennyEGRoberts
  • CymbelineCymbeline CanadaMember Posts: 428
    It seems the Kakapo is only available if you live in South Korea. I noticed that South Korea was also the last place other sets were available as well.
    YellowcastleKungFuKennyEGRobertsAstrobricks
  • YellowcastleYellowcastle Northern VirginiaAdministrator, Moderator Posts: 5,230
    edited July 4
    ^ That’s pretty silly.  So every other region maxed out yet it is still available for the one region that apparently doesn’t want it.  This, to be, is a perfect example of overthinking a process.  I’m sure there are some benefits of regional allocations but sheesh.
    EGRoberts
  • madforLEGOmadforLEGO Chicagoland USMember Posts: 10,167
    ^ This.  I understood the frustrations with poopoohprints, coingate and the wayward Ulysses.  And I recall something about Batman getting podded and some missing Porsche starter kits?  Also, I wasn’t around then but I understand that the Falcon VIP card failed to make the Kessel run?

    With respect to all those frustrated with Round 1 of the Bricklink Designer Program, I am just struggling to see “the disaster.”  Of course it could have been improved but isn’t that the case the first time you try anything new and different?

    When you are the largest toy company in the world, you should not be making such mistakes (especially when said company seems to keep repeating said mistakes). I hear LEGO say 'We're sorry' a lot but I notice things do not change.
    sipussBrickchapgmonkey76Marshallmario
  • ericbericb Member Posts: 92
    edited July 4
    When you are the largest toy company in the world, you should not be making such mistakes (especially when said company seems to keep repeating said mistakes). I hear LEGO say 'We're sorry' a lot but I notice things do not change.
    I'm sure LEGO wishes they could do more, but as many have said before, they cannot just throw something back into production without affecting something else.  LEGO also wants to avoid overproducing items that end up sitting on shelves and in warehouses. 
    A company this large will never be able to satisfy everyone.  Most customers appear to be pleased, though, as LEGO is currently ranked as the most reputable company in the world.

    AstrobricksKungFuKennyiwybsReesesPieces
  • madforLEGOmadforLEGO Chicagoland USMember Posts: 10,167
    ericb said:
    When you are the largest toy company in the world, you should not be making such mistakes (especially when said company seems to keep repeating said mistakes). I hear LEGO say 'We're sorry' a lot but I notice things do not change.
    I'm sure LEGO wishes they could do more, but as many have said before, they cannot just throw something back into production without affecting something else.  LEGO also wants to avoid overproducing items that end up sitting on shelves and in warehouses. 
    A company this large will never be able to satisfy everyone.  Most customers appear to be pleased, though, as LEGO is currently ranked as the most reputable company in the world.


    Please do not try to make some measure of a company by the shiny award it gets. LEGO wishes they could do more? Among many other examples I could give, LEGO could have chosen to not do this Bricklink designer program right now, citing lack of available capacity, but yet they did it anyway... Unless, Im mistaken, they took sets that got 10K votes via Ideas (Implying demand would be around 10K) and offered a fraction for each as available THEN made the limit to purchase of 5 each instead of 1 each. Did I get that right? If not I apologize, but then there are a bunch of other examples with LEGO apparently not learning their lessons from past debacles, or worse yet, not caring. Just saying 'We're sorry' and then moving on without really changing or improving anything.
    Yeah, companies/people can make mistakes, and I get that. However, the key is that one learns from them, and not keep making the same mistake over and over again.. However, LEGO keeps making the same mistakes over and over again. Which I get is contrary to your 'award' reasoning, but it is what it is.
    Brickchapgmonkey76Marshallmario
  • 560Heliport560Heliport Twin Cities, MN, USAMember Posts: 2,603
    ^ Getting 10,000 votes on Ideas doesn't actually mean much- preordering a set is a much bigger commitment. All a vote on Ideas means is someone liked it enough to click a mouse or tap a screen.
    EGRobertsYellowcastlestluxFizyxAstrobricksiwybsdatsunrobbielowlead
  • EGRobertsEGRoberts OntarioMember Posts: 198
    ^^^ Exactly as 560Heliport pointed out. To give you an idea, my son shares my ideas account and votes for sets all the time... He is 10 and has very limited capacity to purchase said sets should they ever make it to production. Big difference on a mouse click to purchasing sets with money. Also to point out a lot of people ask for support of communities (like brickset) and friends and family to vote for there projects, some people vote to support it as a favor to someone, not out of the plan to purchase it.
    Yellowcastle560Heliportiwybs
  • madforLEGOmadforLEGO Chicagoland USMember Posts: 10,167
    I feel you are picking at nits from my overall comment. While I agree that the number of votes does not translate to an obvious purchase, then I could counter why bother having a voting process for Ideas at all then if there is no indicator of ability to purchase in the first place (and why does LEGO even ask that question during polling for an Idea)? To your own argument many could like a set, but not buy, so why have Ideas sets produced at all (or how are they really judged for LEGO to make money) if that question really does not matter?
    Like I also noted, LEGO also took what was already a small amount and then made it smaller by allowing people to buy more than one, in having the 'limit' at five per customer. I mean LEGO is the owner of the company, they could have easily made a limit of 1 for x time and then opened it up to buying more than 1 per account if by the end of said period it did not sell out.. I mean this is LEGO, its in high demand (and again these sets did get liked enough to achieve 10K votes) so the likelihood of warehouses being jammed with sets that cannot sell is a bit ridiculous, unless it is one of their misfired themes. But I guess 'LEGO can do no wrong and if they somehow do they always learn from their mistakes'. Sorry for dropping a pebble in the pond.
    gmonkey76
  • ericbericb Member Posts: 92
    All good.  BDP is a fragment of LEGO's business.  It was unexpected, at least to me, but I'm glad they're offering the community a chance to buy these sets.
    Yellowcastle
  • 560Heliport560Heliport Twin Cities, MN, USAMember Posts: 2,603
    I was not saying that votes on Ideas sets are meaningless, merely that 10,000 votes probably doesn't mean 10,000 sales. I think 5,000 was a reasonable quantity. Allowing people to order five is weird if you're only going to make 5,000. A limit of two would make more sense. If someone really wants more than two, they can create another account or have family/friends get them for them.
    BrickchapstluxFizyxgmonkey76EGRobertsiwybs
  • The_RancorThe_Rancor Dorset, UKMember Posts: 1,980
    I get the impression Kakapo got just a small handful of extra orders from South Korea over the weekend, but it still hasn’t sold out.
  • stluxstlux LuxembourgMember Posts: 2,420
    ericb said:
    All good.  BDP is a fragment of LEGO's business.  It was unexpected, at least to me, but I'm glad they're offering the community a chance to buy these sets.
    To quantify that fragment:
    At the current quantity of 5000 for each of the 5 sets, round 1of BDP translates to a total revenue of EUR 2.125 million to TLG. That represents 0.04% of TLG's annual revenue in 2020.

    (Clarification: I have simplified things by calculating with the EUR prices of the 5 sets only. Still a rounding error in any case.)

    KungFuKennyericb
  • bricktuarybricktuary Krakozhia (temporarily stuck in London)Member Posts: 865
    Does anyone know how many sets Lego would usually expect to sell of a 'normal' popular AFOL-targetted set, The Blacksmith say, or the Typewriter?
    iwybs
  • sipusssipuss PolandMember Posts: 51
    Does anyone know how many sets Lego would usually expect to sell of a 'normal' popular AFOL-targetted set, The Blacksmith say, or the Typewriter?
    Seeing all the "voting =/= buying afterwards" comments that ignore "buying =/= voting beforehand", you'd think it's max 10k sets and not a single set more.
    Yellowcastle
  • stluxstlux LuxembourgMember Posts: 2,420
    Does anyone know how many sets Lego would usually expect to sell of a 'normal' popular AFOL-targetted set, The Blacksmith say, or the Typewriter?
    That's something I'd love to know as well. Must be a lot more than 5000 though.

    At the end of last year, TLG had 678 brand stores in the world. Even if every store only gets a measly quantity of 10 for a set's launch, that's already almost 7000 sets. And that ignores online sales, later production runs, and sets sold by Amazon and other retailers.

    The reservation system that some Lego Stores used for the launch of #75192 UCS Millennium Falcon seemed to suggest that 11K sets had been made for the launch. Stores only received 16 or even fewer sets. My (completely anecdotical) observation seems to suggest that Lego Stores are usually allocated quite a few more than 16 sets for the launch of a set, whether it's AFOL-orientated or not.
    560Heliportgmonkey76KungFuKennyYellowcastle
  • ericbericb Member Posts: 92
    This message in the Bricklink Discussion Forum has a youtube link which provides more insight on BDP. 

  • The_RancorThe_Rancor Dorset, UKMember Posts: 1,980
    The quantity of Kakapo’s sold seems to have been stuck at something close to 4950 out of 5000 for multiple days now. Does this mean the whole world has to wait 40 days because South Korea didn’t want an Antipodean bird?

    (TLG perhaps would make us wait the same amount of time anyway due to their production schedule)
  • autolycusautolycus US-SEMember Posts: 903
    The quantity of Kakapo’s sold seems to have been stuck at something close to 4950 out of 5000 for multiple days now. Does this mean the whole world has to wait 40 days because South Korea didn’t want an Antipodean bird?

    (TLG perhaps would make us wait the same amount of time anyway due to their production schedule)
    What are you waiting for? To get the set(s) you ordered? Since they put dates on things, the site has said production for Round 1 will go from Sept. 2021 to TBD. I don't think there was ever a chance they would start earlier than Sept. I'll bet they're happy to have a little extra time to plan out that production process since they know what sets they're building and how many, but I doubt it changes the timeline at all.

    If the Kakapo is really as close to 5000 orders as it looks, I'll bet they go on and plan to produce 5000 of them. Even if it doesn't sell out in South Korea, they can offer it as a  prize giveaway or perhaps even sell it at Lego House or something.
  • bricktuarybricktuary Krakozhia (temporarily stuck in London)Member Posts: 865
    Well, to answer my own question, Brickset members own over 5,000 Ideas Blacksmiths, 9,200 POBB, 26,000 Parisian Restaurants, and 11,000 #10247 Ferris Wheels, which are all obviously a lower bound but give some idea as to popularity.




    KungFuKenny
  • daewoodaewoo DFWMember Posts: 611
    I didn't participate in round 1 because none of the sets matched my interests (I'm a City/Trains guy), so I can't speak to the process and how it went.  I can say that I vehemently disagree with a limit of 5 per Customer.  That's too high, IMHO.  I think it should be no higher than 2.
    560Heliportmustang69
  • The_RancorThe_Rancor Dorset, UKMember Posts: 1,980
    As someone who almost never knowing buys duplicates, I’d say 1 was enough. At least then the really desperate scalpers would need to use some different details to get more than 1, so it wouldn’t be mega easy.

    However I am aware many Bricksetters buy at least 2 of many sets so one can ‘stay sealed’ while one gets built. I only really do that with polybags which are a much smaller overhead particularly in terms of space.
    prevere
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