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Comments
If your bricks are that bad that they can't be sold or donated to someone else to continue using them, then they won't be good enough to recycle into a high grade material. LEGO would really need to carefully sort out any dangerous contaminants before producing toys that are likely to go into a child's mouth at some stage.
I think it better to continue to highlight the longevity of their product and hence it should be reused rather than suggest unwanted items should be recycled.
They use their plastic wasre from their own factories where they know the colour and the purity, but I cannot see them using plastic collected from others that could contain anything and would need sorting.
It's good to see Mattel doing this but it's weird to see people acting like they're the first to offer this kind of service.
Side note: the comments on that Fox story were really... aggressive. It was quite sad.
In the factory, sprues go back in the hopper - same colour etc.. anything else goes into large bins such as multi-colour plastic from when they change colours over - are all shredded and sold to a company who use it to make household goods such as buckets where it's mixed in ratio with darker colours i.e. someone making black plastic buckets can mix in x% of any colour. They shred it locally to stop bricks ending up for sale that don't meet their quality standards.. even when we cheekily asked if we could "just take one" on the tour it was a polite but firm no.
In Lego Project House, when asking about the designer drawers - i.e. the "full set" they use to create with - we asked how it gets topped up as you use parts - the response was they don't as it's too much work - instead now and again the whole lot gets taken away and shredded (as above) and the designer gets an entire new set.
When on the building event in the evening, where we had trays of the "entire system" to use, again they commented they'd be taken away and shredded as it was better to sell it to the secondary market to be turned into buckets than to sort through it all.
In Lego House - we asked how often they "clean" the bricks and figures that people play with - the response was it takes too much energy/effort to clean as well as space - so every few days they send it all for shredding (as above) and get new bricks.. i.e. even the bricks around the waterfall etc are brand new every few days.
So.. I think personally that if it's not worth reusing mixed items that are in the same small town as the factory - as it's easier to sell on to get a second life... the energy in transport etc alone would make any distribution of used bricks really environmentally unfriendly.
I personally think Lego don't need to overly worry, when you've got a pedigree that is the first brick from the 50's still fits the brick made yesterday... and you can hand down through generations, sell it on, give it away it's about as far aware from single-use plastic as you can get.