Shopping at LEGO or Amazon?
Please use our links: LEGO.com
As an Amazon Associate we earn from qualifying purchases.
LEGO Marketing: Intentional Leaks?
Doesn't Lego like messing with us? Just in recent memory, plenty of things have happened that have hinted at new sets months in advance of actual confirmations, let alone release dates. Just to name a few:
- A couple of the Town Hall's showing up in a toy shop, (in Romania of all places), a good month before even the press release.
- You can't tell me that sticking two yet-to-be-confirmed sets in a video on Youtube was an 'accident'.
- Apparently, 4207 just being 'slipped in' amongst the AFOL sets at the Toy Fair.
- Mistaking naming Series 4 or 5 (can't remember which) naming a couple of fig's from the next series.
I can't think of anymore off the top of my head, but I'm sure there are heaps. How do these pretty major stuff-ups (Town Hall distribution especially), happen? I find it hard to believe that they are all 'mistakes'.
I'm known as a bit of a pessimist, but I can't shake the feeling that the Lego bosses are up in their offices laughing at us collectors, who are frantically running around the internet trying to track down info about new sets.
What's your take?
Shopping at LEGO.com or Amazon?
Please use our links: LEGO.com • Amazon
Recent discussions •
Companies do make mistakes, but not the type of mistakes made with the Town Hall.
- http://www.brickset.com/news/article/?ID=1364 + http://www.brickset.com/news/article/?ID=1389
This could be a deliberate leak: the Red Cargo train had been seen in a display months before the release: http://www.brickset.com/news/article/?ID=1321
Someone high up in the food chain that should have checked the video before release read on a fan site that they'd been spotted and pulled the video sharp-ish.
I suspect that some people in LEGO are so close to the products, maybe seeing them every day, that they may not even be aware what's been released and what hasn't.
The video's been deleted now, has a revised version been reinstated somewhere else?
The people they want to know, know, and now everyone else can ignore it... :)
I wonder if the Town Hall build we witnessed was an intentional leak.
The poster of that build, @dodys, hasn't been seen since. He joined, posted the build and then vanished. Smells leaky to me...
Guess what? :)
Still, the fun I had trying to sort out my first gen NXT software recently suggests they're not quite there yet in using the internet for tech support. It was sorted in the end (incompatibility with a recent Flash update), but it was quite the kerfuffle.
I don't think the video slip was intentional, not that other things weren't but what would be the point of then recutting it and reposting it? I bet the person cutting their videos doesn't know what is released or not and has all the stock footage to work with. Guess I'm the odd man out in my opinion on this one!
Perhaps since they're a family owned company, they're more benevolent towards their employee gaffe's than say a publicly traded company. And I do think that sometimes there' politics behind some of their missteps... but we're just not privy to it.
(walks away, scratching his head...)
(1) I see terrible cock-ups all the time in both large and small companies, but large companies are more effective at allowing inept people's ineptitude to go unrealised. Along with the comms issues of course.
(2) On the other hand, Lego are quite advanced in some of their marketing and community involvement methods, so out of the small list of companies I would think are sophisticated enough to try this, Lego is one.
And actually, I'd rather believe it's the second option because ineptitude just bothers me, and I dont like wasting my money supporting ineffective companies that are rife with it, whereas option 2 allows me to retain some more of my respect for TLG and feel happier about supporting them. So it's option 2 for me until proven otherwise.
Everyone is entitled to make mistakes, both people and companies... If it was intentional, good job... if it was a mistake, good job, it worked! Here we are talking about it... :)
However, having witnessed the fallout from past situations through the Ambassador forum discussion and webmaster discussion, I agree with huw and bluemoose that TLG gives every indication that it is not intentional and they typically respond to each instance seriously, and have previously risked damaging the relationship with news outlets to do so.
Intentional or not, it happened.
Either way, it has generated a buzz.