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LEGO Marketing: Intentional Leaks?
Doesn't Lego like messing with us? Just in recent memory, plenty of things have happened that have hinted at new sets months in advance of actual confirmations, let alone release dates. Just to name a few:
- A couple of the Town Hall's showing up in a toy shop, (in Romania of all places), a good month before even the press release.
- You can't tell me that sticking two yet-to-be-confirmed sets in a video on Youtube was an 'accident'.
- Apparently, 4207 just being 'slipped in' amongst the AFOL sets at the Toy Fair.
- Mistaking naming Series 4 or 5 (can't remember which) naming a couple of fig's from the next series.
I can't think of anymore off the top of my head, but I'm sure there are heaps. How do these pretty major stuff-ups (Town Hall distribution especially), happen? I find it hard to believe that they are all 'mistakes'.
I'm known as a bit of a pessimist, but I can't shake the feeling that the Lego bosses are up in their offices laughing at us collectors, who are frantically running around the internet trying to track down info about new sets.
What's your take?
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