Here's the press release for the latest issue of the excellent Blocks magazine:
Find out how the LEGO Creative Play Lab created VIDIYO – the new augmented reality music inspired theme – in Blocks magazine Issue 78.
Blocks magazine Issue 78 is available worldwide at blocksmag.com now and will arrive in UK shops on Thursday, April 1. Subscribers will be receiving their advance copies within the next few days.
LEGO VIDIYO is the most audacious new product range released this year, so Blocks hears directly from its creators to understand how this original theme was dreamt up in collaboration with Universal Music Group and developed into a genre mashing music video maker. Whether you’re fully embracing the augmented reality zaniness or eyeing it sceptically, its journey from idea to finished product is fascinating.
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