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LEGO GROUP Seeks To Reduce Carbon Footprint By Changing its Formula
Lord know if TLG didn't go zero carbon it wouldn't be the end of the world but there is pressure from all fronts to do this. Does anyone know where TLG is at with their effort to stop using ABS because of the fact its petroleum based? The below article is about 2.5 years old and when it was written TLG had already been working on this for some time. I can understand the corporate and activist group pressure for TLG to move away from ABS but I'm hoping their desire to maintain a quality product and the value of brand recognition will ensure they don't move away from ABS until the have a replacement that is %100 as effective and acceptable. While in the past I would not have thought twice that they would in the last year the pressure by a number of sources to be carbon free has made many do some very stupid things.
https://www.nytimes.com/2018/08/31/business/energy-environment/lego-plastic-denmark-environment-toys.html#commentsContainer
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Comments
Unrelatedly, my LEGO City moved to 100% Wind Power last Fall (at 20% Off) and we can’t imagine going back (Non-Returnable). :o)
I see your point, but if a nuke plant goes off, the damage is far reaching (see the amount of radiation that floated over most of eastern Europe when Chernobyl went off) and will render some areas uninhabitable for many generations (including many areas that were once inhabited). Heck, they have been talking about how the surrounding forests of Chernobyl are tinder boxes and one spark will start a file that will once again make radiation airborne across Europe. If three mile island goes badly wrong in '79 (considering where it was located) then this is likely a very different discussion (and it could have, from what I have seen in documentaries). Not saying we do not need nuclear power (especially if we want to move off of coal as we need a consistent large energy creator), but it should not be the primary solution either. Even what Bill Gates has been backing, these sodium reactors, have their problems. I guess people have forgotten, or never heard of, the experiments with Sodium reactors in Santa Susana California back in the 50's and 60's where one melted down in 59 because the coolant holes got blocked off and that was near a major metropolitan area and irradiated thousands over time. Sure Nuke plants typically function well. However, it just takes one to have sloppy engineering, or sloppy management, and you have a major problem on your hands.
Of course you have to also ignore deforestation and water diversion and usage to allow for all the crops necessary, often neglected when thinking about the environment.
It is also interesting that plastic bags were developed in Scandinavia because of worries about deforestation for raw resources for paper bags. And for thick reusable and recyclable plastic bags, they were probably right.
https://www.swissinfo.ch/eng/bugey-risk_geneva-lodge-fresh-complaint-against-french-nuclear-plant/44631998
Interesting to see how well France keeps its' Nuclear Power Plants some distance from "French" population centers... ;-)
https://www.nytimes.com/2018/08/28/science/plastics-preservation-getty.html
The article is almost 3 years old and so while TLG may have ben adamant then about quality it doesn't mean they haven't changed their stance since. The world has gotten a lot crazier since that article and I wouldn't put it past a previously well recognized company with positive brand recognition to risk that in order to appease a small but very loud minority and thus act in an anti-customer fashion. Disney has done this with its Star Wars IP which it paid a handsome price for.
I've not been following TLG like I imagine most of you have but in the last 2 weeks I've come across a number of brittle/bad elements that break/crack with the slightest effort as I've been disassembling a number of set my kids have out grown. This has me concerned about the quality over all as its not just the brown and reddish brown that between 2012 and 2016 were identified as being potentially bad. TLG has without hesitation replaced any of these when I reported them but when I found that article saying they were seeking to move away from ABC it raised some red flags.
Maybe some day they will find the means/tech by which to do this and still produce something on par with what they have been, I just hope they don't bend the knee to external pressure to do it before they do find the right formula. The mob doesn't care about your brand or what damage may be done only if you are doing as the mob dictates.
1) I have no company or IP that I can reduce the value of by acting in an anti-customer fashion so No, looing into a mirror makes no sense.
2) Regardless of what your stance is with how Disney has handled the Star Wars IP if you can't see that the brand has lost value over the last few years, since Disney took control then your just not paying attention or in denial.
SCENARIO1: All the major lending institutions have adopted ESG and base lending rates on a companies adherence to ESG, it's ESG score. If the company wants to acquire a loan at a reasonable rate it must have an acceptable ESG score. ESG is not some idea from a dystopian novel or movie, its very real.
Can't wait for SCENARIO2 in 2025.
Aside from Reddish Brown, Dark Brown, and New Dark Red pieces from the known "brittle" years, I think 2008-2016, I have not had any problems with pieces breaking. I buy more than a hundred sets a year, and I build all of them.
Not sure where you got this idea from - the vast majority of LEGO elements are still made out of ABS.
There are certainly some genuine quality concerns, but these don't appear to be sustainability-related.