LEGO announced an intriguing partnership with Universal Music Group during April, 2020 and the result, VIDIYO, has now been revealed:
Designed to help children unleash their creativity, LEGO VIDIYO lets you direct, produce, star in and share unique music videos in a safe social environment
The LEGO Group and Universal Music Group (UMG) have today announced LEGO VIDIYO, a playful and innovative music video maker experience designed to celebrate and expand children’s creativity and passion for music. LEGO VIDIYO is a brand-new way to play that helps children dream big by directing, producing, starring in, and sharing their own music videos, using tracks from across the globe, led by chart hits from UMG’s unrivalled artists.
LEGO VIDIYO is aimed at children aged 7-10, providing a safe universe where they can traverse the worlds of physical and digital play. The platform lets children experiment with play and music, a powerful combination that’s fundamental to their development, extending their ability to connect with other people emotionally and creatively.
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