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Lego Licenses

plasmodiumplasmodium UKMember Posts: 1,942
edited February 2012 in Collecting
Just out of interest, how does Lego obtain their licenses for, say, Star Wars, or Harry Potter, or Lord of the Rings? Who approaches who? Does Lego go to Lucasfilm or Warner Bros and say "We want to make toys of your movies", or is it vice versa? Or is it more generic, i.e. the studio decides which toy company to award the license to? What do these licenses usually entail?


  • dougtsdougts Oregon, USAMember Posts: 4,129
    i would imagine it goes both ways. sometimes LEGO probably approached the IP holder, sometimes the IP holder puts things out for "bid" to various toy companies, and sometimes they may approach LEGO specifically.

    I have no inside knowledge, this is just a logical guess
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