Shopping at LEGO or Amazon?
Please use our links: LEGO.com
As an Amazon Associate we earn from qualifying purchases.
LEGO House (virtual) Fan Days 2020 - What we learned?
On Thursday, 400 people participated in a unique "virtual" edition of the annual LEGO House Fan Days, a special day of talks and sessions by LEGO Employees, for AFOLs.This year, there were seven super interesting sessions:
Even though I know a lot about LEGO, I was pleased to learn a lot during the 3.5 hours of presentations!
- Hello and welcome by Managing Director of LEGO House Jesper Vilstrup.
- Interview with Julia Goldin, CMO and EVP of the LEGO Group.
- Q&A-session with Poul Schou, Senior Vice President for product development in the LEGO Group.
- Master builder Stuart Harris introduced some of the new cool fan-designed models on display at The LEGO House.
- Kim Yde Larsen, Nanna Mazanti Drejer Friborg and Thomas Folit talked about how LEGO Building Instructions are created
- Stephan Sander and Thomas Wesselski explain why Skaerbaek Fan Weekend 2020 was cancelled.
- Bjarke Schønwandt is quality director of Consumer-Perceived Quality. He explained LEGO Groups looks at quality.
I've highlighted the top things I learned below, with a longer write up at brickarchitect.com
For a longer write-up and images from the virtual event, visit https://brickarchitect.com/2020/lego-house-virtual-fan-day/
- LEGO produces about one set per year, per designer. Poul Schou explained that there are about 400 designers at LEGO, and an annual portfolio of around 400 new sets. Because they work collaboratively, each designer contributes to multiple sets each year.
- New themes target a minimum of two years worth of sets. When a new theme is created, they start off with enough sets for the first two years, and will design more if the theme is really successful. The most successful themes continue for a long time (ex: 10+ years for Ninjago!)
- It takes more than a year to develop instructions for the largest LEGO Sets. That's a long time—for a team of around 30 who creates the instructions for every LEGO set!
- For some reason, Star Wars minifigs are “missing” more often than City minifigs! While Bjarke Schønwandt of the Perceived quality team doesn't think this is actually true, The LEGO Group remains committed to replacing parts, even if they actually got lost at school or stolen by a sibling.
- Colorant (Pigment) can get burned in the mould and change color. We've heard of color matching issues, especially in sets like the 2020 Lamborghini Sián FKP 37, I had no idea that colorant could change color if it gets too warm.
- We shouldn’t expect a lot more co-branded products. Julia Goldin, CMO and EVP of the LEGO Group explained that they are not intending to do loads of these partnerships, but rather to focus on big, unique, and deliberate partnerships. (How does this explain the LEGO×Adidas partnership?)
P.S. Did you attend the Fan Event too? What was the most interesting thing that you learned? I'd love to find out what I missed!
Shopping at LEGO.com or Amazon?
Please use our links: LEGO.com • Amazon
Recent discussions •