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Official: Technic Bell-Boeing V-22 Osprey cancelled

Brickset.comBrickset.com Administrator Posts: 6,575
edited July 2020 in Brickset.com articles
Official: Technic Bell-Boeing V-22 Osprey cancelled

Here's the official statement from LEGO:

"The LEGO Technic Bell Boeing V-22 Osprey was designed to highlight the important role the aircraft plays in search and rescue efforts.

"While the set clearly depicts how a rescue version of the plane might look, the aircraft is only used by the military. We have a long-standing policy not to create sets which feature real military vehicles, so it has been decided not to proceed with the launch of this product.

"We appreciate that some fans who were looking forward to this set may be disappointed, but we believe it’s important to ensure that we uphold our brand values."

So many people must have been involved in the development of the set, from designers, marketers, license negotiators and so on, plus the management chains above them. Why did nobody question whether it was a good idea to make it until now, 2 weeks before it was supposed to be launched? The brand values that are being upheld at this late stage must surely be well known to everyone involved, I'd have thought?

Frankly, it's all very embarrassing for the company...

I'm not going to allow comments on this article because they got a bit out of hand on yesterday's, so instead you'll find a poll after the break with which you can let us know what you think of the decision.

As a Technic fan, I'm disappointed that it's not being released, particularly as it was going to provide us with a long-overdue Powered Up Battery box. I can understand the decision to cancel, but not the timing of it!

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Comments

  • ModeltrainmanModeltrainman In the Disney Infinity Toybox, Windows, or digging through LEGO parts in the USA.Member Posts: 883
    Can they still release the battery box?
  • BrainsluggedBrainslugged England (the grim North)Member Posts: 2,058
    edited July 2020
    What was the article "where comments got out of hand"?

    Scratch that.... just found the other article about it.
  • jedivalkyriejedivalkyrie Member Posts: 340
    edited July 2020
    Edit
  • gmonkey76gmonkey76 ChicagoMember Posts: 1,780
    LEGO should just end operating now. I can make the ultimate case for them to close. 

    LEGO Bricks are made from oil and are bad.

    LEGO Bricks will be made from plants, but you have to kill a plant to make the bricks which is bad.

    See how stupid that is. If you don't like something don't buy it. Don't stop me from buying something you don't like period.
  • brick_masterbrick_master Hong KongMember Posts: 2
    It would be interesting to see a breakdown of the votes on whether or not this is a good or bad thing, specifically regarding location. Because I am wondering if this is broadly a US vs ROW difference in perception, judging on the comments on the other article.
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