A masters dissertation on Lego, physical toys and tech toys. Survey respondents needed!

Generic_Student

Hi all, I am a masters student and am currently doing my dissertation, the title of my dissertation is this

An examination of the validity of pursuing continued integration of tech toys versus traditional physical products for the LEGO group.

It sounds a bit dry but essentially what I am doing is a study into if the Lego group is better off pursuing more technologically integrated toys such as the new Mario line and products such as the Star Wars Droids Boost set or focusing more on their traditional lines. Tech toys are expensive to produce and Lego is increasingly making more as the years go on, not only in internal tech but also external such as through the Hidden Side line.

Half of my data I am using direct sales figures and statistics but I also require direct consumer feedback, which is where you come in! Linked below is a survey of 10 questions that I would be extremely grateful if you could fill out, it is completely anonymous and no personal data is asked for, additionally all responses will be stored only for the duration of the project and deleted afterwards. Participation is entirely voluntary but I would be grateful for any responses I can get.

I had originally intended on doing in person and live focus groups however, due to the global situation that is rather impossible now and I am asking for help from the members of Brickset. I emailed Huw when I started the project and have permission to post this so many thanks.

Here is the link to the questions, many thanks!

https://www.surveymonkey.co.uk/r/V5N3L3X

CCC

> if the Lego group is better off pursuing more technologically integrated toys such as the new Mario line and products such as the Star Wars Droids Boost set or focusing more on their traditional lines.

I'll have a look at the survey although I think the answer to your hypothesis is a bit of both, that they should focus mainly on traditional style sets but do some using current technological ideas.

Generic_Student

Thanks for taking a look and thanks to everyone who has filled out the survey so far!

And yes I agree, the more I am looking at this topic the more I am concluding that there should be a strong individual focus for each.