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Lego Cuusoo introduction:
However is 10000 really that "limited" for a niche set? Does anyone know what a typical production run is for, say, one of the Architecture sets?
"Only 10,000 of the submarines will be sold, exclusively in Japan." and "As only 10,000 copies of the Japanese submersible have been manufactured, the product is being made...in Billund, Denmark by the LEGO Concept Factory. This is the unit that tests new product ideas for the LEGO Group to see whether they are viable and suitable for general production. ...The mini factory is able quickly to mould special parts and to pack small volume orders. "
[source: http://www.brickjournal.com/view/article/54/ ]