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LEGO teams up with Universal Music for creative play

Brickset.comBrickset.com Administrator Posts: 1,217,416
edited April 2020 in Brickset.com articles
LEGO teams up with Universal Music for creative play

Here's a press release about an exciting new partnership:

THE LEGO GROUP AND UNIVERSAL MUSIC GROUP JOIN TO EXPAND CHILDREN’S CREATIVE PLAY THROUGH THE POWER OF MUSIC

Exclusive global partnership encourages the world to be more playful with an innovative music initiative, combining passion for music with the iconic LEGO System in Play.

Billund, April 27, 2020 – The LEGO Group today announced an exclusive global partnership with Universal Music Group (UMG), the world’s leading music-based entertainment company, that will enable children around the world to explore their creativity through play, by expressing themselves through music.

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