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@Lordmoral - you REALLY gotta quit creating all of these duplicate and triplicate threads man, it's getting to be really annoying.
Mods? @drdavewatford @CapnRex101 @Huw
As they mention, they were going with a somewhat inverse approach to this (more life-to-toys than toys-to-life), with the digital elements augmenting the physical play rather than vice-versa. So in a sense this is more informed by the lessons learned from Dimensions' failure than from the specific tech behind the theme.