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Retail - limited

Marcel1971Marcel1971 NetherlandsMember Posts: 1
In the sets "availability" listed here on Brickset it often states "Retail - limited".
What does that actually mean?
For example some sets are still available 5 years after release date, in what way are they limited then?

Comments

  • BumblepantsBumblepants DFWMember Posts: 6,088
    edited January 19
    Usually that means one store had exclusive rights to sell that set. In the U.S. Target, Walmart and sometimes Amazon are the usual suspects. Before going bankrupt Toys R Us had a lot of them. For example, it was announced the new Black Widow set will be a Target exclusive in the U.S. Lego retail stores and website can still carry them though usually.
    KungFuKennygmonkey76drdavewatfordLyichirMarcel1971
  • LyichirLyichir United StatesMember Posts: 783
    Usually that means one store had exclusive rights to sell that set. In the U.S. Target, Walmart and sometimes Amazon are the usual suspects. Before going bankrupt Toys R Us had a lot of them. For example, it was announced the new Black Widow set will be a Target exclusive in the U.S. Lego retail stores and website can still carry them though usually.
    In addition, often this sort of exclusivity can vary by region. In North America the most common retailers to get exclusives tended to be Target, Walmart, and Toys R Us (may it rest in peace), but if I remember correctly in some cases sets that were exclusive to one of those retailers there might instead be exclusive to a local chain like Argos in the U.K. (and in other regions might not have any sort of exclusivity at all).

    I think nowadays Brickset tries to list which retailers get which exclusive sets in the notes, but looking back to past ones can be tricky, since not many retailers or even fan sites maintain online documentation of former exclusives, and official Lego catalogs usually only list them as "hard to find" without specifying where they were available other than direct from Lego.

    drdavewatfordMarcel1971
  • HuwHuw Brickset Towers, Hampshire, UKAdministrator Posts: 6,540
    We use it to indicate that the set is not going to be found 'in all good toy shops' but in a limited selection.
    Marcel1971
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