LEGO has today announced its acquisition of BrickLink. Read the full press release and our interview on this subject with Julia Goldin, Global Chief Marketing Officer at The LEGO Group, here:
The LEGO Group acquires BrickLink, the world’s largest online LEGO fan community and marketplace to strengthen ties with adult fans.
Acquisition will strengthen the LEGO Group’s engagement with its growing community of adult fans.
BILLUND, Denmark, November 26, 2019: The LEGO Group today announced it has acquired BrickLink Ltd (www.bricklink.com), the world’s largest online community of adult LEGO fans from NXMH LLC to strengthen its connection with its important adult fan base.
The BrickLink platform has more than one million members and comprises an online marketplace of more than 10,000 stores from 70 countries; a digital building software where builders can design and showcase their creations; and a vibrant online community where fans share ideas and builds.
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