Here's a press release about this year's Build To Give campaign:
Through the Build to Give campaign, the LEGO Group donated more than 500.000 LEGO sets last year to children around the world. This holiday season, the company seeks to double the donation and is asking builders to help reach a donation of 1 million LEGO sets to bring a smile to the faces of children in need of play.
Through LEGO Build to Give, the LEGO Group wants to donate 1 million LEGO sets to children that find themselves in difficult and vulnerable circumstances during the holiday season. That is why the LEGO Group is encouraging fans of all ages to take part in building a fun LEGO holiday ornament. For every ornament built and displayed in a LEGO store or shared online, the LEGO Group will donate one LEGO set to a child in need within hospitals, children homes, or underserved communities.
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