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Is there still a need for the forum?
The subscription for the forum is up for renewal in a few weeks. It's incredibly expensive: more than the bill for renting the server for the main site. It's never been profitable and revenue from the main site has subsidised it.
However, looking at the September usage and comparing it to last September, page views have halved and only 80 users have logged in, which works out at a cost of about $40 per user per year.
Discussions seem to have migrated elsewhere, mainly to Facebook, although not necessarily in the Brickset group.
There are therefore several options:
- Show adverts to everyone
- Charge a subscription
- Take the hit again and subsidise it to keep it running
- Don't renew and kill it off
I suspect the first two would have much the same effect at the latter. The first is obviously the easiest to implement, and the effect on income could be seen straight away, although I suspect many of you would just use ad blockers.
What are your thoughts? Is there still a need for this forum?
Huw
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Don't know if I'd go to $40, but would certainly be willing to pay something.
Idea: Everyone that remembers the Fairy Bricks raffles from a few years back would probably be down for a 'Brickset Forum Servers' raffle. While not as noble, I think most of us would be happy to offer prizes and buy tickets in support of our community. I would also volunteer to help organize such a thing (or whatever really if better ideas are suggested) to help out.
I dislike the use of Facebook groups and pages, I use Facebook as a means of keeping in touch with people but worry about how much people rely on it for stuff like this now - if Facebook decide they want to start charging for hosting fan pages you wind up back in the exact same position.
I'd prefer a small subscription to adverts but in all honesty I wouldn't pay more than £5 a year and I suspect you'd loose more users by putting in a subscription model than if you had a discreet level of advertising. So I guess advertising is more logical than subscriptions, even if its not a popular choice.
Still I guess if you do kill the forum it'd probably be good news for my bank balance as its my primary source of deals.
From your initial post, 80 users at $40/year suggests a running cost of approx $3,200.
According to the main site, Brickset has just shy of 211,000 members, so if you were to look to the users to fund it, it wouldn't take much.
I support a couple of people using Patreon, and I'd be more than happy to put a few dollars (or even pounds) your way to keep the forum going. 267 people paying £1/month would cover your costs, and I reckon if you produced a 'I saved Bricket' badge or sticker (or brick), you'd get plenty of people prepared to chip in.
I would never do Facebook, not just because of Zuckerberg and his evil intentions, but also because there it's just a continous stream of chats, and no way of 'grouping' things in a thread.
I too am willing to help organise a raffle or actually give a couple of pounds with Patreon or something similar, but 40 would be too much given my current budget. Ads would be annoying but wouldn't stop me personally from using the forum.
You mentioned before that hosting the forum on a different site woud be difficult since it would be a Sisyphean task to transfer the info, but if the other option is loosing the forum alltogether, I think I'd prefer that. I have no clue about costs or the like, so can't give any tips to this effect.
Also, I've been a part of migrating communities from traditional web-based forums to Facebook groups and it's always been an absolutely horrible experience, for both the users and the moderators.
I for one would be fine with advertisements that weren't extremely intrusive. However when I take a look at what the current ads on this forum look like when I'm not logged in, I would consider them to be definitely of the intrusive variety.
I suppose what matters is why we're on this forum. Personally, I like the way the site is organised, I like the post structure and how new comments are handled, I like all the regular threads that keep on getting updated, and I like the people on here.
Also, it's a gateway for me to the main site - I go to the forum first, and then on to brickset.com, not the other way around. You might want to look into that before making any decisions.
While you're here, you might want to put a link at the bottom of this forum to the main page. Next to Privacy Policy maybe. I know that it's only 1 click from the Privacy Policy to the home page, but maybe not everyone knows that, and in long threads, back up to the top can be awkward.
I could easily deal with it becoming ad-supported (infer from that what you will) but would not be averse to paying a subscription to be here (although that would depend on the cost, something I'm not going to speculate on).
I could also move over to FB. I've been on there for ages, so returning wouldn't be too hard, but I'd worry about things being... annoying.
I think would lose contact with some people though. I may not talk to them every day, but enjoy and appreciate every time I interact with them. It won't be the same if moved to another platform.
Thanks for reading.
Edit: coming straight here from the Secret Santa 2018 thread is very sobering, by the way.
Objectively, paying over $3000 a year to 'indulge' 80 people (for want of a better word) isn't at all feasible, although it could be argued that they're probably the more 'hard-core' people.
I do come on here most days, although if I'm honest, probably a bit less than I used to. Facebook is ok, but it's not really geared to ongoing discussions and things like that. Maybe people don't want that all that much anymore? Maybe they're happy to just dip in, see what's being discussed at that moment in time, and dip out again? I don't know.
I did notice the other week that there was barely anyone online, when there used to be loads of people on here at once.
So from your four options, and again looking objectively, I can't say that yes it's worth taking the hit again to keep it going. I don't know how much the Skimlinks bring in, but I suspect not very much, and clearly nowhere near enough.
As others have said, a subscription may be feasible, but not at $40 a year. As you say, it would probably have the effect of killing it off.
So that leaves two options - show ads to all, or kill it off. Obviously going down the ads route means committing to another year and another $3000+, so I'm guessing you're relatively confident that putting ads on a part of the site that only 80 people used in the past month will be enough to cover at least a good proportion of the cost of running it. I'm not sure I'd have that confidence, but then I don't have the numbers!
I'm actually stunned that Vanilla charge you so much for so little usage, but then I guess it's probably based on page views over the previous year.
I'll have a think. Remind me to chat to you about it at STEAM on Friday.
I was a part of a very large online forum community for several years related to another hobby. They ultimately ran into the same issue and had to make some decisions. The solution ended up being a combination of ad-based revenue along with optional subscriptions/donations. These financial contributions had a few "perks" to help entice users: Unique tags (along the lines of Eurobricks), Avatars, "paid member only" portions of the forums, among a few other things. The founder of that forum was able to keep it going for quite some time after that until he himself lost interest and passed it along to a new leader.
I don't envy the decision you're being forced to make. But hopefully there is a way that makes it reasonable/profitable for you while still being able to have a fourm for users.
I would be happy to participate in a scenario like @Switchfoot55 has described. A tiered reward system like Kickstarter works well for hard-core fans because inevitably there will be a few who will pay a premium for a more unusual/limited reward, in the process subsidizing other users who aren't able to contribute as much.
Hope this helps-- I have enjoyed the years of laughs and good conversation and would hate to see the forum die.
A few thoughts:
- How attached are we all to the forum because of the community itself, the utility of a forum system (versus FB, and I agree with people above about its problems), and how much because of the archive of old threads?
- Is the price a set one, or based on the amount of media being hosted? If the latter, is culling some of the older, more image-and-video heavy threads an option? (I realise that's a massive can of decision-worms, but if, for instance, there's a lot of old stuff which is not being viewed much, yet is a big part of the cost...)
- Is a middle way possible, by finding a cheaper forum host, if you were prepared to lose the existing forum history and just have everyone re-register elsewhere? IS losing the existing history an option?
I do very much like the idea of doing a fundraiser, and as a community we have a good track record with those, though it would need to be well promoted off the forum given that we're obviously a smaller (active) community than we used to be. A Patreon is also a really interesting idea, and something else I'd happily support, though it might be something for the future, given the time sensitivity here.
One bit of wisdom from someone who has been through several decreases in activity on forums I've modded on: if a fundraiser is to happen, it has to be promoted positively. Less "Save the Brickset forum!" and more "Be a part of Brickset!" It's a subtle distinction, but people in general seem poorly motivated to save something they perceive, fairly or not, as being in decline.
That said, the cost is huge and hopefully something can be done to keep a forum in some format at a lower cost.
I worry that starting over completely with a new set up would mean many people wouldn't re-register and the lack of content would fail to get new members signing up. It could kill things off.
One thing to consider as well, is if there can be anything more done to boost activity, so it becomes less expensive per user.
I don't post an awful lot but I certainly enjoy reading through the various posts. As mentioned by others there is a definite sense of a community here and given the way so many discussions on other forums and social media just descend into name calling its a nice to visit a site where that is a very infrequent occurrence.
I'd be happy to pay to subscribe if necessary
But I understand that it is expensive and for 80 people it is not worth keeping going. I suppose I would just move to another forum but it would not be as good.
I've been on here since 2015 and apart from a couple of self imposed sabbaticals (usually after the Christmas period to relieve my aching wallet) I come and have a read virtually every day just to see what everyone is talking about on here and the main site.
Admittedly I've not been as active with posting this year on either site due to life stuff reducing disposable income and time available for hobbies for a while but it's still my go to place if I find a deal somewhere that I think others will find useful and for keeping up with the latest goss and opinions for stuff that's coming up.
I've definitely noticed a decline in numbers in recent months, a fair number of the old guard seem to have drifted away to other realms for one reason or another and the forum seems to have become a more serious place instead of the 'down the pub with like minded individuals ' atmosphere that it had in the first few years after I first joined (that in turn led to friendships with people who I would never have met otherwise) and the community hospitality that used to be such a big part of the forum and what got me initially hooked on the place isn't as predominant as it used to be (although the Secret Santa threads still keep the old fires burning).
I still enjoy the forum and all it offers but the days of big Fairybricks raffles, or a bunch of complete strangers raising over £10,000 for charity and the generosity that came with it from fellow members (and the two all night raffles as a result)seem to be a golden era that's dwindling away which is a shame as active participation in events like these gave this place a lot of life.
I hope a satisfactory solution can be found to keep the forum and it's community alive as once something like this goes, it never comes back and I'd hate to think that the Bricksetters way becomes the shallow, self promoting, re-post someone else way that seems to take over every other social media platform.
This forum is a significant part of what makes the overall Brickset offering so attractive because of the interaction with other Bricksetters. I do read far more than I post but without the forum the site would be just be that - a site.
As ads without conversion hardly bring in something worthwile these days displaying ads for logged in main site users wouldn't make that much of a difference. It would also require a redesign as it's now designed for maximum annoyance to make you sign in - something I think it's very effective at. Ad blockers would also be an issue. Since I pay dues for organizations and clubs I'm part of that aren't as enjoyable as what I get back from Brickset and its fantastic community, I'd personally have no issue supporting a solution bringing in additional funding like what @Switchfoot55 described.
I’m ready and willing to donate if/when there is a mechanism in place to do so!
I seldom go to the other place as I was never very happy there anyway.
I'd struggle to justify a subscription but I'd donate or take part in fundraising events. I wouldn't mind appropriate adverts down the RHS... I suspect I'd often be tempted to click through to a LEGO deal if it was just hanging there. Is there a way to have the amazon discounts info posted there?
I think as an AFOL, I am isolated in a few ways, including the fact that we have no local LUGS and I'm a stay at home parent. For many reasons, I only have short windows of time to give to the hobby currently. I don't have LEGO fan friends in meat-space. This really is my conduit for the social side of the hobby. I like it here.
”How much cold, hard cash do I save each year as a direct result of being able to claim 15% discount on Afol days, because I'm a member of Brickset?
Even at a conservative estimate I bet for most people that's worth at least £25 a year.
I love this Forum and would be very sad to see it disappear. I also understand it makes little sense to dedicate that level of resources to service a statistically small community. I certainly would advocate against keeping the Forum open if there would be a negative effect on the main site.
(I'd be very disappointed if the database were ever to go away. The main site what brought me here, and -whispers- I'd be willing to pay for access to the main site.)
I also think the moment the Forum were to go behind a pay-wall, we'd just be temporarily extending it's inevitable demise.
*patiently waits for the proper reply...*
Apparently, some portion of a pony...
How about some sort of VIP tier of Brickset membership. We could be charged a small fee to have access to the forum and in return we'd get some exclusive Brickset stuff that (hopefully) wouldn't cost too much to produce. Like a minifig or other printed items.
I'd really miss the feeling of community and kindred spirits if the forum went.
Joking aside, and not that it fully matters in the grand conversation of this thread, but it is members like @SumoLego, @stlux, @snowhitie, @CCC, @Paperballpark, and so many others (not to mention all of the WV fanatics out there) that have truly helped grow my interest in and passion for LEGO. I've learned a tremendous amount from the collective forum!
BUT, I recognize that the financial impact to one can't/shouldn't be justified by the warm fuzzy feelings of others.
I hope there can be a great outcome of this conversation that benefits all involved. It sounds like some great suggestions by others above. I'm confident things will live on!
I'd certainly be willing to pay for the forum even without extra perks; I feel like some of the advanced features on the main site could also go behind a paywall. For example, you could read and comment on the news, browse the database, and enter a collection up to a certain size for free, but with ads. There could be again, an option for a basic no-ads plan, with the next tier up offering access to the Advanced Collection Manager, unlimited collection size, and the archives of other materials such as catalogs. Those are probably used more by the dedicated AFOLS who'd be willing to pay for them anyway.
It's a big commitment so I understand if you end up letting it go, but I'd certainly be willing to become a subscriber if you want to go that route.
I've only been on here for a few years (maybe 4 or 5, I'm too lazy to look), but I check this forum MULTIPLE times a day. I get my news, my leaks, my sales, my ideas, and my giggles from this forum. This forum is as much a part of my hobby that is LEGO as the actual bricks themselves.
I think the question is NOT do we need to keep this forum, but how do we ensure it never shuts down!?!?
Happy to participate in fundraisers, raffles, some sort of a subscription based service, etc!