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LEGO's financial results first half 2019

CCCCCC UKMember Posts: 19,298

Probably not surprising. Sales up. Costs up.

Top selling themes in the first half of the year were a mix of homegrown favourites and partner IPs.  In no particular order they were LEGO® City, LEGO Creator, LEGO Friends, LEGO NINJAGO, LEGO Technic and LEGO Star WarsTM. LEGO Marvel Avengers sets performed especially strongly and LEGO Movie 2 products also contributed to consumer sales growth.


The LEGO Group is stepping up investments to expand its global physical and digital footprint in order to reach more children around the world. The Group will continue to invest in China and is on track to have more than 140 stores in 35 cities by the end of 2019.

It will also open an office in Mumbai in early 2020 from where the Group will expand its presence in India.


The Group is investing in upgrading its ecommerce platforms to improve the user experience for consumers and its service to retail partners.  In addition, more than 70 stores carrying the LEGO brand will open outside of China during 2019, including a flagship store in Amsterdam in December 2019.  It will be the brand’s fifth flagship store.

And some good news for Dutch fans!


  • daewoodaewoo TexasMember Posts: 475
    While it is good that TLG is financially healthy, their revamp of VIP is, in my opinion, contrary to their stated goal " improve the user experience for consumers..."  The new program is a load of Dingo's Kidneys.
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