Top selling themes in the first half of the year were a mix of homegrown favourites and partner IPs. In no particular order they were LEGO® City, LEGO Creator, LEGO Friends, LEGO NINJAGO, LEGO Technic and LEGO Star WarsTM. LEGO Marvel Avengers sets performed especially strongly and LEGO Movie 2 products also contributed to consumer sales growth.
It will also open an office in Mumbai in early 2020 from where the Group will expand its presence in India.
Group is investing in upgrading its ecommerce platforms to improve the
user experience for consumers and its service to retail partners. In
addition, more than 70 stores carrying the LEGO brand will open outside
of China during 2019, including a flagship store in Amsterdam in
December 2019. It will be the brand’s fifth flagship store.
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