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Earning vip points through retailers
why can’t we earn points even if we buy through retailers? Yes I could’ve bought all the hidden side sets online. Yet I don’t live close to a Lego store but I could drive 10 minutes into town buy every set that came out at our Target?
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Comments
I get that change is always a bit annoying, but at this point people are complaining about nothing. It's not that big of a deal.
I ended up not using them this time.
However, the need to 'purchase' coupons online can be much more than 'just one extra step,' such as in @CCC's example above. Sure, the Wi-Fi being down isn't the system's fault, but the system is made much more fragile by relying on it. For some it's easy to just whip out your smartphone and tap a few buttons, but for others who are less fortunate or tech-savvy, it's another obstacle. Plenty of complaints on the new VIP program, and indeed, pretty much everything Lego does, can be attributed to something beyond Lego's influence, but this isn't the case here.
And yes, earning VIP points through retailers would be counter-intuitive and very difficult to manage.
Over the top? Sure, but I'm entitled.
I've yet to hear a "consumer benefit" justification for removing the VIP points notification at POS and on the receipt, has LEGO an official position on this? I was discussing this new system with a store manager yesterday and they made vague mention of "data protection" for this. I don't buy that, though I'm surprised LEGO haven't needed to make some notification to EU users that a 3rd party are now processing some data, did I miss that in new T&C's?
I think a "relatively" simple fix is available to LEGO. As they clearly have the ability to integrate with their POS (Till) system as the previous VIP scheme did and can evidently integrate the 3rd party system running the new VIP scheme into their website I see no reason they couldn't make similar integrations with their POS system.
Given time to make the software changes required, the POS system could both provide a points statement and offer the option to redeem "coupons" by offering the member of staff the option to generate then at the time of purchase.
As a long time coder (amongst other things) I accept isn't necessarily a simple or quick fix but I don't believe it's overly complicated either and certainly possible. It seems more a sales choice than a technical one and possibly the time required to make the necessary integrations were seen as unacceptable against the timetable for the new VIP scheme to launch (but only LEGO internally know that).
How or why are you being offended by someone agreeing with you?
You don't actually need to open the email to recieve the credit. It's more like a receipt of the transaction. The credit is applied when you complete the selection on the site, regardless of whether you look at the email or not. It just shows up when the scan your card at the register, with no further action required of you.
It could be different for redeeming for gifts, but for straight up discounts on purchases it's just a matter of selecting the amount you want, confirming your selection, and that's it. Your credit is ready.
Of course, given that the rest of LEGOs IT offerings don't work very well, that might not either!
Also, get out of the dark ages man and get some internet at home; and stop reading this and get back to work ;)
Like you, Brickset and the TartanLug forum (along with eurobricks forum) pretty much all my social internet. Even then I'm not that social, I tend to do more reading than posting; my posts to visits ratio is pretty low here compared to some, and even lower on Eurobricks and TartanLug
While it's never going to happen, it would be interesting to see some data relating to the VIP program; How many members, how much they spend, how often they use it etc.
My own initial reactions to the change (immortalized somewhere on these forums) was one of aversion. It kinda does seem like a PIA at first glance. The actual system itself is pretty straightforward and easy to use though. If that extra step of just selecting the credit is what it takes to open up the possibilities of redeeming points for things other than 5% off purchases, so be it. :D