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I think the trick is you do not need to create a new account. Just sign in with you current details.
Click on 'Account' top right like normal. Click on 'learn more' under the VIP Loyalty Programme banner. Under 'Join VIP today' at the top left of the page you should see 'sign in to reward centre'. If you sign in there using your normal ID, your name and VIP points total should be displayed top right.
That is what got it working for me.
It looks like you have multiple VIP accounts, which is not allowed as part of the current T&Cs. Rather than delete your accounts we’ll be merging them into a single VIP account. All your points will be moved to the single account.
What this means for you?
For you to continue to enjoy the benefits of being a VIP member, your account with the most recent activity will become the main account. We’ll transfer points from your other accounts into the new main account. This change will happen shortly before the launch of the new platform on July 10th.
You’ll be able to use the same VIP account card and you’ll still earn points in the ways you have done before.
What you need to do
Sit tight! We’ll be moving your account to the new platform soon. Once the move has been successful you’ll receive a welcome email and details of the changes. We want to make sure that you’re up to date with all the changes to the VIP program and can make the best use of your VIP points moving forward. We recommend signing up for a LEGO Account if you don’t have one already as it will be part of the registration process moving forward.
If you have any questions, reach out to Customer Service and they’ll be glad to help.
FAQs
Why am I not allowed multiple accounts?
We’ve listened to our VIP members about what they want out of LEGO VIP. Their recommendations have led us to a brand-new platform that will allow customers more choices in how they can earn and spend their VIP points. As a result of these changes, customers will only have one unique email address to access the program.
I didn’t know I had multiple accounts. How did that happen?
Creating a second account could’ve happened for several reasons: you may have lost your card in the past and signed up again, or you accidentally opened a second account online after signing up in the store. As part of the change of the platform, we’re making extra sure customers have a single account moving forward.
And, yes, you can use the points towards purchases rather than prizes. You need to redeem however many points you intend to spend against the vouchers (prominently displayed under the 'Rewards' tab), in the amount(s) you wish to spend (500pts = 5$, 2000pts = 20$, 5000pts = 50$, and 10 000pts = 100$). It just shows up as store credit when you preset your VIP card at the store. It's slightly less convenient than before, but it's not as awful as it seems at first glance. It's just one extra step.
After waiting over a week for any points to show up, my points were the equivalent of about £40 short. She was also able to fix this problem almost instantaneously (although I did have to email a copy of a receipt from the prior week with my old points total on).
Old system: I place an order on shop.LEGO.com, and enter a VIP points redemption amount in the Pay screen, which is automatically applied to my order.
New system: I place an order on shop.LEGO.com, then I log into a separate website, go through the motions of redeeming a voucher, then go back to the first site and copy-and-paste the voucher number into the Pay screen to apply the discount to my order.
I hope that the added benefits of how to spend VIP points in new and exciting ways are worth it to somebody (as I'll never use them for anything except shop.LEGO.com purchase discounts), because I don't understand how all these extra steps make the experience "better"...
(And after all this, 3 of 5 items in my shipping box were severely damaged in transit, but that's another rant for another time...)
Best Buy's system was similarly arcane for redeeming RZ points, so I don't buy stuff there with the points in mind.
Anyway, using points as a last resort to get 'freebie' items is a nice idea and a different way to get folks to redeem points in a less costly manner for LEGO.
Now you have to spend £62.50 to have enough points for the poster. Then after jumping through the hoops to claim it, you then have to purchase something else plus add on another £4 for shipping and in a week you'll get your (hopefully not damaged) poster.
This may not make a huge difference to people who use shop at home a lot, but I almost never use it as I've always had stores close to me. So being forced to use it is a bit of a pain in the arse and waste if money.
Also, I know that the 3rd Marvel poster is listed as one of the items that cost reward points but I believe they will continue with the gift with purchase items. It just happens that they put this marvel poster as a points item (probably because they needed something more than coloring sheets and leftover gifts with purchases). I say we just wait a couple months and see how it goes. Maybe they will have some worthwhile rewards for points items. Besides, like someone else mentioned, I believe the change in the reward system is a result of the surveys so at least Lego is trying to listen to their fans. Just my 2 cents.
I've ordered from [email protected] all of maybe three times over the years. I almost exclusively shop at the stores, save for occasions when they've an exclusive item that's not stocked at my local stores. They insist on shipping via FedEx, which is absolutely the most inconvenient company through whom to receive a parcel if you work regular hours.
LEGO likely got feedback that some segment of the VIP population wanted options - so this is the half-baked result.
I completely agree that cashing in points for promo posters is just plain dumb, but if someone wants a not currently available poster - this is an option to get one directly from the source.
There's a much higher likelihood we stop buying when the value of the product decreases. Given the generally high quality of the product, and continuing robust sales - these incentive programs are an afterthought.
This is the company that tripped all over itself with the UCS MF Black VIP card promotion.
(We're used to an elite standard of managment with respect to customer service, so this jarring change to a long-standing loyalty program sticks out like sore thumb.)
Agreed. They need to focus on play good.
Check that recent orders have had their VIP points added. I discovered that two orders I made with double VIP points earlier in July only had single points added. Also, there is no way to see VIP points awarded on your order email, so I'd suggest writing the earned points down somewhere.
To top this off, three orders I made in the last week (delivered today) have not appeared as earned points in that section in my VIP account, AND the earned points have not been awarded.
A call to Lego CS sorted this out today, but don't assume the site is awarding points correctly, if at all...
I don’t see a way to enable third party cookies in safari on my iPad. Does anyone know if this is possible?
Now, when I try to log in to Reward Centre, I just get a page with a perpetual spinner.
So, now to try the private browsing thing...
...Hey! That worked! Though, I’m not thrilled if I have to do that every time.
Wow... just wow.
I’m having problems with the new VIP section that no one at customer services can solve despite ‘chatting’ with them for over an hour. I’ve tried three different people at customer services now,
Hoping someone here might have an idea of what I can try:
Basically, the rewards in the VIP section are the wrong currency. They appear in € but I want them in £. It only appears in the wrong currency in the VIP section - I can make purchases in £, just not redeem vouchers.
I’ve deleted cookies, deleted browsing history, restarted ipad. Tried on another device. Tried chrome instead of safari on same device. Tried chrome on a laptop.
The region is set to uk.
As I said, customer services just can’t remedy this and have said that I’ll just need to phone in my orders when I want to redeem a voucher.
Any ideas?
Also, he said he’d give me some vip points for the inconvenience, how long do they take to appear in your account?
Thanks