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Comments
Scooby-Doo, Angry Birds, Trolls: World Tour.
This really surprised me, since I had falsely assumed that Hasbro owned the Trolls franchise. Turns out that they lost the IP rights to it a while ago, and that their toys for the first Trolls movie were in fact licensed from DreamWorks. Either way, this marks the first franchise to make the leap from Kre-O to Lego.
I think Dreamworks must have done well off the original, as the film spawned a short and a Netflix cartoon, but I think the main audience skewed a bit younger than the How to Train Your Dragon or Shrek franchises, I know a few people with young kids who absolutely loved it- in person I know had to name the falcon she was training Poppy at her daughters insistence.
I can imagine a few cool sets coming out of this, some brick built bug/creatures, almost certainly a Caterbus, probably a party of some sort, but he main thing I’m looking forward to is the potential of lots of interesting, bright coloured parts and even potentially some funky printed parts. If this is a licence aimed at the younger kids it could be a Junior/4+ theme which generally means printed parts.
Looking at the Kreo sets,I think most of them are mainly maid up with a piece of fuzzy felt scenery but there is a brick built big that is probably the pick of the bunch:
Yeah, it's a bit bizarre, eh? If it's not for you, move along to something that does interest you. I don't understand the need to rant about somthing that has zero impact on one's life. I'm sure that parents will love this.
I also think this skews slightly towards "girl" Lego, which makes me happy. Although I do know boys who like it, my nephews included. We're still a theme down with the loss of Elves, although I don't think this will target the same age bracket. I wonder if these will be juniors? I hope not. There's no way we'll get a decent Caterbus if so.
For me I had zero interest in the film but then I had zero interest in The Lone Ranger or Pirates of the Caribbean films but loved the sets and minifigures. I like the fact that there’s some themes I haven’t been expecting to be released being released, keeps Lego interesting and gives me hope for something different that I do like.
I’m not thinking I’ll want any of the figures from this theme but as shib says maybe there’ll be some funky coloured parts we’ll just have to wait and see.
If comments on an AFOL website were driving the product line, we'd probably have a classic themes line (Space, Castle, Pirates), no Friends, Ninjago or Juniors and LEGO would be bankrupt.
Not to mention the movie soundtrack sales/downloads. And merchandise sales, etc.
And the fact there is a sequel should be evidence enough that Dreamworks made buckets of money on the first movie. I'm always happy to see different/diverse IP that brings new consumers into the fold.
Yep lets close the forum, everything Lego does is right, no need for any comments.
Most of the time Lego does get it right but there is often a theme that does miss the mark. Angry birds being a great example, it seemed odd from the get go and it sat on the shelf. In that case the average joe AFOL know what the Lego big wigs didn't so dont write us off completely.
Saying this I do think Lego has got so big and produces so many different lines that we dont really need to worry about line x taking sets away from line y. It is true that there must be limits to how many lines Lego makes but surly most AFOLs can find something they like and dont need to worry about the ones they dont.
The first Troll film did well and was massive at the time with young kids so it doesn't seem a bad fit for the +4 line but its sure not the Dreamworks line most of us would have picked.
Worst case scenario is that the line fails, but that just means more Lego to be scooped up at great prices.
The movie must've done alright given there's apparently a sequel on the way. I guess one indicator of how well the LEGO theme did will be if we see sets for the next movie.
I think it should be a great new theme!
(If Avengers: Endgame just followed the Infinity Gauntlet comic books, everything would be SO much better and so much more successful. Bah!)
But what really matters is profitability. If UniKitty doesn't perform well, but they didn't devote a disproportionate amount of resources to produce it - that still may result in the line ending up profitable. That third (or fourth) wave of TLM sets seem to have hung around forever - but that's pure profit on every level for LEGO.
Nonetheless, my comments apply to every line that LEGO produces - one simply cannot make a declaration as to the success or failure of any line based on anecdotal evidence from my local Target, or my notions that 'girl LEGO' is stupid.
I'd love to see the sales/profit numbers on Brickheadz and Star Wars. We know SW sells, but my guess is that profit margins are low.
To me, discounts can be deceitful, since nowadays it is increasingly common to see very recently released sets being discounted.
And judging by the increase of POP's I see in stores, and by the interest in BrickHeadz after their sudden retirement, I still think cancelling (or at least avoiding IPs on) the BrickHeadz was a bad decision. They either needed a higher longevity or less simultaneous releases over time - it's easy to collect 12 in a year (9.99€ x 12), pretty hard to collect 44 (with some being double, thus 14.99€ or 19.99). Or maybe even both things.
But as you said, that's all just speculation as TLG, as a privately held company, doesn't break that down in its annual report.
I get the general sentiment on the main page is that these won't do well. And all of that is just rampant, uninformed conclusory speculation.
Trolls will probably not carry the same weight of appeal as themes such as Star Wars or Harry Potter, across the entire spectrum of LEGO fans, but if the sets are nicely designed for their target audience then I see no reason why they would not be successful.
Having said that, I was quite surprised by the announcement yesterday!
One ought to think that would result in another wave, or similar IP, but perhaps LEGO was happy with the the theme's performance and they moved onto the next theme...