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Comments
and now its also been immortalised by Lego!
I'm a little disappointed by the diner - it's smaller and blander than I expected. However, it looks fun to build and if the game turns out to be interesting, an excellent example of a level.
The train also appeared to be a bit dull but the pictures @Aanchir linked to prove me wrong. I'm pleased to see it can run on track as well.
Overall, I'm thinking the lab will be an instant purchase for me, followed by the boat, and if those turn out to be as fantastic as they appear, I'll keep going...
I like that theme.
The sets range from good to great. However, all the sets in the theme are $450 and that's too much. And it looks like you get the same two kids over and over so there is little reason to get multiple sets so I'll probably limit myself to only a few sets and no more than $100 total. The best looking sets are the cheapest three and they total $80.
I think the boat is going to be a must-buy, to go with the Fishing Store. I'm a bit less keen on the High School now I've seen how similar a build it is to the Temple of the Ultimate Ultimate Weapon, but I do like how they well they used the space to show all the obvious school settings.
My name is Jack....and I live in Newbury.............
Are LEGO trying to say something?
The whole point of Hidden Side is for the buildings to become possessed, and I certainly don't think it's an inherently bad concept. If the non-possessed models happen to be really good, that's hardly a bad thing, and if you don't want to pay for the parts that don't contribute to the particular model you want, then your issue lies with Lego's entire business model. Besides, most sources I've seen describe the app positively, and adults aren't its target audience anyway.
There's no reason for the school to be enclosed in the official set. Lego have always made their playsets open-walled, and most of these sets require many parts to enclose.
"Americanised"? What exactly about the line is American? I can see the schoolhouse/bus are kind of cliche US style, but Lego weren't exactly about to build a Metro replica...
I wouldn't say the theme lacks a wow factor, though—the transformation function of the school alone gets a big "wow" from me! Each of the sets seems to be packed with hidden details even without taking into account the additional playability the app is supposed to bring, and I'm extremely excited to see where the theme could go from here.
It's fine to dislike the theme but don't delude yourself into thinking that your perception of the theme is any more "objective" than mine.
I don't think the transforming features are "supposed" to go with the app, but rather the app plays on those features. Sure they'll look cool in the app, but because it's an AR app, it won't look much different in real life. I'm sure they've focused on these models as well as any other, and merely adapted the app to suit the playsets.
The target audience would be the same as any other big bang theme. I'm not sure how the inclusion of a videogame would repel kids that want games any more than sets lacking a connection to games entirely. It's not really fair to compare this to actual console games, since this is a physical product that happens to work with a free game, rather than Dimensions sets which were game expansions that happened to include physical products.
You could argue that kids would rather spend money on games than any Lego set. Nevertheless, the brick remains the world's favourite toy. Okay, the dreary buildings might not be as popular as bright City cars, but they still satisfy a well-liked genre among kids today.
I'm from Australia too, and while I have to agree that screens are becoming more and more ingrained in children's lives, I don't see much of a detrimental effect on Lego's popularity. Pretty much every kid I know under 11 or 12 still plays with sets. Perhaps the target age-range is a fair bit smaller than, say, that of City, but Australia isn't exactly Lego's biggest market. The app certainly isn't designed to compete with major game producers like Nintendo and Xbox (in fact, even those two aren't really in competition).
Yeah, I see what you mean. I guess Lego's major target is the US, and a lot of stuff in the small-town-supernatural-mystery genre is very US-specific. It's alright to have themes around certain styles, like how Ninjago was based on ancient China/Japan and now has a lot of modern Japanese influences. Although TLNM was oddly American.
I wouldn't say "objectively", but I largely agree with you on this part. The concept is very unique, but the sets at a glance kind of look like they were made by City designers who were having a bit of a gloomy day. Which is the point, of course, but I don't think their first impression is flashy enough for them to immediately jump out at you in comparison to brighter, more colourful lines like Friends. I suppose that's why the box art advertises the app so distinctly and leaves the set image with slightly less space than other themes.
I find it curious you feel so much of Lego is Americanized. Many of the city truck models are flat nose cans which is a trait of everywhere but NA. Half if not more of the train models are based on European designs. When I was a kid I got a set of the Lego street signs and had no idea what the blue circle with an arrow pointing down to the left was about. Recently half the Creator Expert page was UK/London centric with the Tower Bridge, the bus, Big Ben, the Mini, the Aston Martin. One could probably score points for either side of the 'what region has more stuff' argument for days.
As to Hidden Side, I'm not one to care about apps but I do appreciate the set designs and southern bayou Louisiana style I don't think has ever been done. I'm particularly excited to get the diner and boat and moc those to fit into my Ninjago City plans. Makes me wish we could get alligator meat here. Bulgaria seems to prefer horse meat in jars.
Wow that ended up really rambly. I'm not sure I even had a point. Maybe i should become bumblepantschir ;-)
"Oh, try to eat us, will ya, lousy gators?? We'll show you! And not only that, but we'll wear your skin as apparel to demonstrate our superiority on the food chain. Who's laughing now?"
As to the larger discussion at hand: I'm neither here nor there about the monsterous transformational aspects of these sets (vitual and physical). It's precisely the "small town USA" vibe that these builds have going on that appeals to me. I'm sure that fidgeting with the models themselves will warm me up to the added features, but I'm rather shocked by the comments that they're lacking in visual appeal. This might just be the line that finally inspires me to take up the stereotypical AFOL pastime of building a city, hahaha.
And Bison. A Bison steak is very lean, but still very tasty. And I once had Ostrich jerky. It really didn't taste any different than any other jerky.
There is a restaurant locally that has rabbit when it's in season and it's pretty tasty.