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https://www.google.com/amp/s/www.nytimes.com/2018/08/31/business/energy-environment/lego-plastic-denmark-environment-toys.amp.html
http://www.newelementary.com/2018/07/sustainable-lego-plants-made-from-sugarcane.html
That's a part of why I'm impressed by Lego's foresight to investigate alternative materials—like the diamond industry, it would be far easier and cheaper for them, at least in the short term, to dig their heels in and stick to their existing way of doing business. Moving over to a cleaner and more sustainable source is a major commitment but one worth committing to sooner rather than later.
I recall reading a story about warehouses full of uncut diamonds in Russia that if ever released, would make high-quality diamonds so common that they'd be essentially worthless.
There is some irony in that manufactured diamonds are objectively better quality - and are better for industrial applications.
Yuk yuk yuk!