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This link was just shared with me, by a colleague two days ago. Not sure if this would help, but it is an interesting use of lego in technical design: http://www.cs.vu.nl/~schreiber/papers/Wielinga97a.pdf
Also, I'd be interested in hearing what school/univeristy you are applying at... and in what field of study. always excited to hear of another instructor using Lego to work the minds of students :)
https://dl.dropbox.com/u/5032997/LEGO Serious Play OS/LEGO®_SERIOUS_PLAY_OpenSource.pdf
@Si_Dorking_Surrey_UK I didn't realize they had the Serious Play documentation available to the general public. It is an interesting read, although it seems the direction that it takes is not quite what I'm looking for. However, I might pass it along to some people I know who might find it very useful :)
For example, you could talk about how LEGO helps foster creativity and innovation, and how those two things are very important these days.
Today in my Tech Writing class, I brought in Lego and asked the students to build something in groups. The goal is to next class write up instructions on how to build their creation, and thus talk about technical writing concepts at the same time.
The cool part of this, though, is that this was the second class period. The students don't know each other, yet the Lego connection allowed them to start talking to each other. Serious play indeed :) I used to be an English tutor, and tutoring is about building trust and also recognizing issues that the tutee might not realize they are fighting with... so the use of Lego to build common ground is kind of awesome :)