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Has Creator Expert Trains run out of steam?
The last official Creator Expert train was Horizon Express. With the re release of Vestas wind turbine and Taj Mahal, would a re release of Emerald Night be a possibility? What new type of train would the Lego community like to see? Or is the sub theme of Creator Expert Trains dead?
If Emerald Night was re released, I would be happy having missed out the first time round and it clearly represents the Flying Scotsman, so a re release of it would probably be the only way to get an official Lego Flying Scotsman.
A Mallard would be nice, as would a 1930s/40s Russian or German steam engine. I would also like to see a Santa Fe Super Chief locomotive again (that model of loco, I don't know the name) or a creative set like a track laying or snowblowing train.
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(I'd argue that you could do the same with the Taj Mahal, but we all see how that went.)
It's true. I read it on the Internet.
The answer was along the lines that trains by themselves don't sell well. The City trains sell well enough as they're simple and require relatively little design resources. Creator trains only really sell when there's a crossover with something else successful - ie. winter village. The Winter Village train has been quite successful as people want it running around the bottom of the tree.
I wish they would build a service pack of train wheels, couplers etc. so we could at least get the important bits for moc train building easily. Would be a great extension of the Xtra line.
Model trains (Lego and other) were popular when a lot of AFOL's were kids, but that's simply not the case anymore. The hobby has been in decline since sometime in the 90's/early 00's. Model train manufacturers have been in terminal decline since, and have either gone bankrupt (Lima etc) or are a mere shadow of their former selves (Märklin, Fleischmann, Hornby). E.g. Hornby, who earlier on acquired a bunch of rival European model train manufacturers, now only show annual revenues of GBP 35.7m. For a company that also owns non-model train brands such as Airfix and Corgi.
Toy stores around where I live either no longer stock model trains or have a very limited selection. The supermarkets (with large toy departments) will only stock 1 or 2 starter sets around Christmas.
Disclaimer: I had Märklin trains when I was a kid, but I'm no longer in that hobby. My only current exposure is occasionally visiting train expos (where I see very few kids). I'm not familiar with the US model scene either, but looking at some of the US manufacturers finances, they don't look very healthy either.
I wonder if programs like Thomas the Tank Engine etc. have helped brand trains as a 'little kids' interest and something to move on from.
I think AFOLs forget that a tiny percentage of the market buying multiples simply doesn't compare to the thousands of civilian LEGO buyers that create the billions of dollars of revenue.
This could be for a number of reasons but the way society holds these jobs in value is likely a strong reason for children's changing attitudes.
The things children want to emulate then often fuels their choices of toys etc. Relating to LEGO, police officers and fire fighters are (for the most part) still held in pretty high regard, while train operators in general (as in the companies) are generally regarded with a certain amount of contempt - e.g always late, over charging etc. The result is a child is more likely to enjoy playing with police/fire fighter themed toys than trains.
Obviously this only relates to toys that mimic the real world.
Also, with the exception of the Maersk Train, the years we have gotten Creator Expert trains and train stations tend to correspond with years we DON’T get City trains or train stations: 2009, 2013, 2016, and 2017. So I suspect the lack of Creator Expert trains THIS year comes down to the City train lineup being due for a major refresh as tends to happen every four years or so.
To quote a wise prospector: 'I've always hated those upstart space toys.'
And honestly, other than today's tendency to sell train sets as all-in-one products rather than individual cars and structures, the number/frequency of City trains has not declined severely compared to the 90s. Like, in the past decade, LEGO City has had eight complete train sets, two train stations, and a level crossing. Whereas in the first decade of 9V trains (1991–2000) there were 7 complete train sets (plus 1 solo locomotive) and 3 train stations (well, two and a recolor). If anything's been lost it's just those solo train cars, structures, and track maintenance vehicles.
https://www.wsj.com/amp/articles/end-of-the-line-for-model-trains-aging-hobbyists-trundle-on-1455157546
I grew up working on (expensive!) model train layouts with my Father. I can't say my kids are remotely interested in trains. They'd rather build their own tracks and 'rollercoasters' on Minecraft.
But, the PC folk also don't want to discipline their kids and tell them 'no'. And most kids (regardless of one's political or parenting philosophy) like to play war. So... you end up with Johnny and Jill Snowflake still playing war and pretending to shoot up their friends. Whether it is practical or virtual.
Nerf exists for this reason. Halo exists for this same reason. I'm not sure what to think about it, either way!
Are you really using Hornby as an example for what Lego should do? The model train manufacturer I used in an earlier reply as an example of a company that is a mere shadow of its former self? The company that has been on a continuous cost-cutting exercise since the 90's, desperately trying to survive? That even with buying rivals gone bankrupt still manages to see revenues decline by 20% year after year?
Instead of a "kids no longer see model trains on store shelves, so they don't know they would be interested" loop, what actually happened is that model trains were removed from store shelves in the 90's/00's because they didn't sell anymore.
The high-point of the hobby was the early 90's, with model train manufacturers investing heavily in more detailed trains and technology. And then market demand just evaporated. With only ageing fans remaining, it's doubtful those "good times" ever come back.
Disclaimer again: I'm only familiar with the European brands, but the same seems to have happened in the US as per the article @SumoLego linked to.
This is always the thigh with LEGO, while it's always easier as an end user if there are nice sets that suit your taste available on the shelves, there are always other ways to get what you want. Have a go at building it yourself, if you struggle with that then look for AFOL who sell custom instructions/kits.
Just about every AFOL event I've ever been to has had at least one large train display with MOC trains running alongside retail sets. If you want to learn how to make stuff like that yourself ask the builder about it, hey might be part of a LUG that could offer support.
My generation (late 30s/early 40s) had parents who were born in the 1940s/1950s, and remember steam trains and the age when train travel was exciting. There was therefore still an affection for them in that generation, which manifested itself in the toys that their children (i.e. us) got given.
The current generation of children's parents (i.e. us again!) simply don't remember steam trains, or the age when travelling on trains was anything other than a chore to be endured. Therefore there are a lot fewer of our generation willing to buy toy trains for our children.
Add into this mix the huge range of toys that there are these days, along with the console gaming industry, and it's clear that there's just so much more choice now than there was 30-40 years ago when we were children (god I sound old!).
LEGO has adapted to this increased choice by offering much more detailed sets than was the case in the 80s, but a toy company like Hornby can't really adapt well, as their primary product is now associated with mundane travel, delays and discomfort.
Is it any wonder that kids these days simply aren't interested in train toys?
(MLB has the same problem. There are lots of choices - many of them more exciting that baseball. Or model trains.)
A couple of them are still really into trains (one boy, one girl) but they've only just turned 7, and the rest have lost interest.
None of them have or had decent train toys to transition them from Thomas fan to train fan. So its back to the cyclical argument.
If you look more objectively it tends to be any display with movement that will be busy, trains and GBCs have very obvious movement so are the easiest draw, but also a thing in the way of brick pits or competitions (e.g. Tombola, speed builds etc) tend to also be busy as it's something more interesting than static models.
Not to mention, there are awful ableist stereotypes about people who are passionate/knowledgeable about trains being autistic or vice-versatile. I don’t know if that stigma is as present in City-age kids as in teens or adults though.
In my case I never really bought LEGO trains of my own past my Duplo years, but that was less out of seeing them as a little kid thing and more out of seeing them as an adult fan. My dad was always the most passionate train fan in my family, buying LEGO train sets and taking me to train shows. He has lots of books about railroad history and such as well.