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Anyway, I'm not discouraged by it. (No Captain Marvel Brickheadz?)
I see them everywhere in the clearance isles. In addition, when TRU was closing, the only thing left in the LEGO isles was tons of BrickHeadz and Dimensions - neither of which was moving.
I think they are fun sets with great potential, but LEGO ruined them by oversaturating the market. Collectors are not going to buy 50+ plus a year, and builders will want to get just a few of their favorites.
If LEGO would have kept BrickHeadz at around 10-15 a year, it could have continued for years. And they could have taken the Go Brick Me set further too with larger BrickHeadz sets for customization. But nope, they just decided to flood the market to the level that we are all drowning in BrickHeadz. Even all the holiday sets are BrickHeadz this year! They did the same thing with LEGO Mixels. :(
I'd have ridden the buildable Funko fad and sold as many of these as possible and then move on to the next fad.
(I'm surprised they haven't done something in response to Hatchimals or LOL Surprise!.)
(And where is this island people seem to find so much clearance lego on?)
The only recent multi-year theme that comes to mind that got substantially BIGGER in its final year was Ultra Agents, and even then when you break it down into half-year waves it went from six sets to five to three. That's certainly a far cry from a theme nearly doubling in size in its final year. Even breaking the BrickHeadz down by release date there's neither a steady nor an abrupt decline:
March 2017: 10
February 2018: 1
September 2018: 1
I mean, either that or they're doing a Dimensions and someone upstairs is pulling the plug early, which would be surprising to say the least - we'd get some decent cancellation sales outta it though, so I guess every cloud has a silver, discount-based lining.
I wonder if I'll stop making BrickHeadz :/
The only one I have any plans on getting right now is Boba Fett.
I begrudgingly stepped into collecting Brickheadz, but have since fallen in like with them more and more. That said, I don't think I'd be too disappointed if they ended up going away. I certainly wouldn't mind if they slowed down a bit either.
I hope they stick around for awhile, they make great parts packs.
(The original post, so you can make your own conclusions.) It rarely surprises me that there is a total lack of veracity of anything on the Internet.
And in a completely unrelated unsubstantiated rumor, LEGO is doing away with their marketing and PR departments and are now making product announcements through random cashiers in Middle America.
So The Brick Fan basically posted an article about the ramblings of a random person with no way of having actual inside information. That's not going to make me visit their site any more frequent.
I say we have a competition to see just how big a ridiculous rumour we can get made into 'fact'.
If it was because of this rumour or not...
"knock a few bucks off and tell the nerds they aren't going to be making them anymore, they should sell like hotcakes."
I'll see if I can find the article, anyhow...
EDIT: The article wasn't by The Brick Fan, but The Brick Show. Damn these super similar website names!
Both the Brickheadz and Nexo Knight rumour articles seem to be "hey, there's something about a theme a fair amount of AFOLs are vocal about disliking, let's generate some clicks."
The Brick Show also got their YouTube channel deleted for continuing to use leaked images after they got their first strike. (They were stupid enough to think that they only had to stop doing so after receiving a 2nd strike. TLG at that point had no issue finding an earlier video to give them a 3rd strike.)
Anyway, the The Brick Fan was not a site I visited daily, and them publishing 100% nonsense articles just to get clicks will just push them even lower on my list.
"According to information received by Brick Fanatics..."
"Brick Fanatics understands that..."
It's all total bo????ks and click-bait.
As they are part of the Recognized Lego Fan Media and have a LUG Ambassador, you'd think they know better?
I would count Graham, who writes the rumours, as a friend, but don't agree with his editorial policy.