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Additionally, the CC is somewhat iconic to a certain segment of the LEGO community, so I think the closest they were going to get was the AS building.
I would love to see the buildings go back to the larger sizes. Never understood the play features on "Expert" sets. Yes kids may want the buildings, but it doesn't seem the features match the target customer when it comes to that stuff.
As an adult fan without kids, I for one still much prefer the modern modulars with detailed interiors and complex built-in play scenarios to the old ones, which offer remarkably little draw to me once the building experience itself has concluded. I also appreciate the more complex layouts without symmetry to the older ones, since the newer ones feel more real and "lived in" thanks to the way their layouts imply a sense of community and history.
The HH, while technically not a modular, was a set I bought for our family to put together. The other modulars... the ones I have bought have been online. When we pull them out, they will be for family builds.
It would not surprise me that in a store one mainly sees adults buying them, but that does not mean that kids are not involved with the builds or that families may be buying them online.
As an adult, I personally want high interior details and special features, but I am one that loves vignettes.
I will say of the sets.. my one kid did spend a fair amount of time looking at the Parisian. My son, when he was 8 really wanted Town Hall or Pet Store. The elevator was a huge selling feature for him.
You are the only one making assumptions about what "most" of the market for modulars is like. And it's not borne out by any sort of evidence I've seen.
I also didn't say modulars NEED an interior, just that I like them that way. If that's "playing dolly houses" then at least I'm not so insecure that I feel threatened by that.
Most of the people who bought modular buildings were adults. I would say around 25-30% of those adults were buying them for their kid or as a family project. That included sets for display shelves, display setups, or people building a city (not as many of those as you might think). The most common modular requested by kids was the Palace Cinema, believe it or not. The price of Assembly Square turned off a lot of people, with purchasers mainly being people who already had most if not all of the recent ones (I'm going to interject that my average customers were genuinely surprised when they proudly stated "I have all of them!" and I'd respond "All ____?" and they had no idea about the earliest 3 or 4).
A lot of the younger kids who bought city weren't cross-shopping it with modulars because A. modulars were out of budget and B. "They're big boring buildings." Yes, I heard that. Kids wanted play features in a play set, not in a modular building. Most of the kids who ended up getting the modulars were older (early teens or so) who were beyond the easier builds and needed something more challenging. Kids (or their paying parents) who were cross-shopping Modulars did so against other Expert level sets or builds of that caliber, not against your more standard-fare sets.
However, for those who are just interested in the facade, I’d say nobody is stopping you to put those bricks from the interior to a better use -or even getting rid of them!
Your entire first paragraph is spent arguing against a comment about the target market and you stated adults aren't the only target market like you had some sort of information about all of the families that buy them for family projects. If you will read the post two posts up I think you will find your assumptions about the actual buyers are completely wrong.
Nobody’s questioning your observations in LEGO stores but anecdotes like that are basically worthless when it comes to making sweeping statements about what most modular building buyers are like or what they would prefer — let alone for contesting the idea that ANY meaningful population of AFOLs enjoys them togethet with their families.
And anyhow, as many have stated, your pretentious “play is for kids” stance that you’re weirdly proud about passing on to your own children is hardly universal among AFOLs. A lot of AFOLs do enjoy LEGO in similar ways to when they were kids, albeit with a greater taste for complex building techniques.
Personally I think the play features add to the overall build. It’s cool to see how everything comes together while working through them and it makes the finished product more fun. Part of the enjoyment with the modulars for me are the rooms and seeing how the space is used. The micro builds for various appliances, beds, etc are always really enjoyable for me too. All that said, I’d never consider these play sets, but having a few of those features is fun and adds a bit more to the whole experience.
Like, a lot of the types of sets popular with past generations like castles and spaceships are still extremely common, just not as consistently branded as LEGO Castle or LEGO Space. Hospitals in LEGO City are infrequent by comparison, but no more infrequent than they were in LEGO Town. System zoos and circuses are practically unheard of (while their Duplo equivalents are much more common), but that's been the case almost without exception for the entire history of LEGO.
As the cliche goes, "The more things change, the more they stay the same…"
:)
I love the interior details as it adds to the build experience for me and how the designers use pieces to create these features.
I have fun building Modulars with my wife and she much much prefers these interior details. Also, I've had so so much fun with my son playing with the Modulars. Everytime I look at the Modulars I remember the great memories of the fun build experience and the time spent with my wife and son enjoying the details. Even without my wife and son involved, I hugely appreciate and love the interior details and hats off to the designers for some creating great art with Lego.
So, massive vote for buildings with incredible exterior and interior details.
I think the argument that "real" adults should grow out of such childish things as "interiors" is ridiculous on a forum about adults playing with Lego. I think I speak for most people here when I say that I don't give a crap if others think my interests make me childish.
The old fishing store, HH, Ninjago City, The Docks, Winter Village line, Temple of Airjitzu
Those have all been buys for me because of the details both on the inside and on the outside.
The modulars I have gravitated the most to have also been those with the most interior details.