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Lego + IKEA

According to Bricksfans two of Scandinavia's most famous companies are teaming up. I wonder what the outcome will be!

"IKEA AND THE LEGO GROUP IN COLLABORATION TO ENABLE MORE PLAY AND CREATIVITY

We know that play is an important part of life and we believe in the power of play. Play lets us be creative, explore, experiment, dream and discover. IKEA and the LEGO Group, join forces to encourage more play.

Play is key to develop. And it is an essential part of a better everyday life. Play is so many different things, for so many different people. In the everyday life there are different barriers for play. Some of the barriers are more evident for grown-ups. One being that grown-ups think that playing can be messy. Other barriers are more evident to children – like grown-ups trying to create order in the play environment, where children in fact enjoy and often immerse themselves in the midst of it all.

“It started with an invitation from the LEGO Group “Do you want to play?”. Of course we said yes to this and together we now want to enable more play by triggering play in the functionality of the everyday life. At IKEA we first and foremost want to resolve this built in or maybe just perceived conflict that play is messy in a creative, humanistic and playful way. Because we believe more play makes the home and the world a better place”, says Fredrika Inger, Business Area Manager for Children’s IKEA, at IKEA of Sweden.

In the IKEA Play Report, IKEA asked children what they want and 47% of them said that they want more playtime with their parent. At the same time 90% of the asked parents believe play is essential to wellbeing and happiness, building on to the belief that play is important. In an upcoming study on play made by the LEGO Group, 95% of parents responded that play is fundamental to their child’s development and that playing with LEGO bricks helps their children to be creative. Then why don’t we play more? The collaboration aims to increase the opportunity for playing more. First out is to try to make the whole home a better functioning and more fun place.

“In the LEGO Group our mission has always been to inspire and develop children through play, and there’s an exciting and fun challenge in finding a solution that can encourage more creative LEGO play while at the same time pleasing parent’s interest in household look and feel to enable children and their parents to play together. We know that creativity is a critical skill needed for the future, but we also know that tinkering, experimenting, being creative and trying out new things can be messy. In our collaboration with IKEA we therefore wish to deal with the challenge that some parents might have with the – wonderful – mess that play creates”, says Lena Dixen, Senior Vice President, Product Development at the LEGO Group.

“Bringing people together over play and enable more play are things that are key for both us and the LEGO Group based on our respective visions, missions and values. That is why we want to explore what can happen when we work together, trying to get more of the many people to say yes to play”, says Fredrika Inger, Business Area Manager for Children’s IKEA, at IKEA of Sweden.

In the next couple of years the first outcome of the collaboration will reach customers in IKEA stores.

IKEA Play Report"

omniumLittleLoriMr_Cross

Comments

  • Switchfoot55Switchfoot55 The Northwest, USAMember Posts: 1,377
    ^I'm calling it first: IKEA Modular Buildings. Full sized modulars in the style of Lego with all the charm and headache of a build-yourself IKEA purchase. 

    I'm sure I'd get lost somewhere in box 30 of 58. 
    mithridate
  • CCCCCC UKMember Posts: 17,324
    It started with an invitation from the LEGO Group “Do you want to play?”.

    Interesting that LEGO approached them.

    I doubt it will be to sell LEGO sets, there are enough other avenues for that. So possibly a table with LEGO baseplates on, but that is fairly trivial and if LEGO branded would be expensive (and so anti-IKEA).

    Given the number of times they use the word mess/messy, I imagine it will be some sort of storage system.
    gmonkey76
  • 560Heliport560Heliport Twin Cities, MN, USAMember Posts: 723
    "95% of parents responded that play is fundamental to their child's development"... So 5% do NOT believe play is fundamental to their child's development? I'm glad I'm not their kid!
    dmcc0Toc13Pitfall69gmonkey76BumblepantsFizyx
  • LuLegoLuLego UKMember Posts: 866
    The appeal of many Ikea ranges is their versatility - you can orientate them different ways, stack them, insert doors or draws.

    A single Kallax unit is the equivalent of a 1x1 brick...

    I can see how this could work with a Lego ‘style’ and in classic lego colours and could be a popular range for children’s (and AFOL’s) rooms.  

    Ive seen lots of customised lego tables too - cheap Lack tables with 4 base plates glued on and some storage pots on the side. Easy (and cheap) to make. This could be what they will do at the least.
    LittleLoriFizyx
  • willobee498willobee498 CanadalandMember Posts: 349
    "47% of them said that they want more playtime with their parent."

    If you asked childhood me what I wanted, there would be a lot more wild and varied things than that!
  • datsunrobbiedatsunrobbie West Haven , CTMember Posts: 1,423
    "47% of them said that they want more playtime with their parent."

    If you asked childhood me what I wanted, there would be a lot more wild and varied things than that!
    Not if it was a typical multiple-choice survey, such as:

    Q:How much time do you spend playing with a parent?
    A. Too much
    B. As much as I want
    C. Less than I want

    I've seen so many surveys that ask questions designed to generate specific answers that I may have become overly cynical about them.
    M_BossLittleLorigmonkey76davetheoxygenmantomahawkermithridate
  • dmcc0dmcc0 Nae far fae AberdeenMember Posts: 607
    They'll maybe change the standard unit of measurement to a baseplate. Shelves and display units that are exactly 1 baseplate deep. Tables that are X baseplates wide etc.
    Ayliffegmonkey76sklamb
  • 560Heliport560Heliport Twin Cities, MN, USAMember Posts: 723
    ^That would be awesome! And studs for smaller measurements. And bricks or plates for vertical measurements.
  • Pitfall69Pitfall69 0 miles to Legoboy's houseMember Posts: 11,310
    There should be a Lego Modular IKEA store. Your minifigures can go inside to shop and never find their way out.

    Forget sausages; Lego meatballs is where it's at ;)
    gmonkey76davetheoxygenmanBumblepants
  • AstrobricksAstrobricks Minnesota, USMember Posts: 2,172
    I would love if it included an expandable storage system.
    gmonkey76Fizyx
  • Mr_CrossMr_Cross East Anglia (UK)Member Posts: 909
    so, what will they call the range?
    STUUD?
    PIPP?
    or perhaps a contraction/combination...
    LEEA?
    IKGO?
    LIKEEAGO? (I'd likee a go too!)

    sorry.
    Bumblepants
  • AstrobricksAstrobricks Minnesota, USMember Posts: 2,172
    Blërg (30 Rock running joke)

    Bumblepants
  • BumblepantsBumblepants Sofia BG/Dallas TXMember Posts: 5,555
    I'm sure we will get at least something from Lego in the form of a set even if it is just a simple storefront like the recent Lego Store model. Would be nice if it was only sold at Ikea or something then it would give me something to do other than eat meatballs and enjoy the only free drink refills in Bulgaria when my wife drags me there.
    Mr_Crossobi_ggmonkey76SumoLegoAdzbadboy
  • omniumomnium Brickenham, UKMember Posts: 723
    I'm sure we will get at least something from Lego in the form of a set even if it is just a simple storefront like the recent Lego Store model. Would be nice if it was only sold at Ikea [snip]
    Noooooooo! Then I'd have to venture to Ikea, also known as Hell On Earth!!!

    My nearest Ikea is about 10 miles round the North Circular, which equates to about 15 days of driving. And once you get there, it's the most hideous experience, something akin to one of the Hellraiser films.

    And millions of people think I exaggerate...
    caterham7
  • obi_gobi_g BlightyMember Posts: 476
    omnium said:
    I'm sure we will get at least something from Lego in the form of a set even if it is just a simple storefront like the recent Lego Store model. Would be nice if it was only sold at Ikea [snip]
    Noooooooo! Then I'd have to venture to Ikea, also known as Hell On Earth!!!

    My nearest Ikea is about 10 miles round the North Circular, which equates to about 15 days of driving. And once you get there, it's the most hideous experience, something akin to one of the Hellraiser films.

    And millions of people think I exaggerate...
    you should take a trip to the coast, the southampton one is actually not terrible.

    however... not so much your soul, but it will tear your wallet apart! (i'll get my coat)
    Pitfall69
  • CCCCCC UKMember Posts: 17,324
    dannyrww said:
    I'm not sure they are looking at storage as all the information points to the importance of play.....
    It does, but this is a key sentence:

    In our collaboration with IKEA we therefore wish to deal with the challenge that some parents might have with the – wonderful – mess that play creates”, says Lena Dixen, Senior Vice President, Product Development at the LEGO Group.

    So to me it seems that they are not looking at the importance of play, but the barrier to allowing play, which they have already identified as mess. And how to solve the mess problem? Easier to use clear up / storage solutions.

    Maybe that LEGO vacuum cleaner is real after all!

    gmonkey76SumoLegoAstrobricksMynatt
  • AleyditaAleydita BelgiumMember Posts: 761
    I think this'll end up being a play table with Lego baseplates on top, perhaps with integral storage solution. The kind of thing you sometimes see in libraries, waiting rooms, etc. but for Lego (and perhaps Duplo).
  • SumoLegoSumoLego New YorkMember Posts: 11,506
    edited June 2018
    CCC said:
    Maybe they will get rid of the allen key and bolts in all their furniture and they will use technic pins instead. They are tough to remove, so nice and sturdy.
    C'mon people - MODULAR furniture!
    BumblepantsAstrobricksMynattJern92
  • BumblepantsBumblepants Sofia BG/Dallas TXMember Posts: 5,555
    Giant Technic furniture would be awesome. Parts like that one guy makes with his 3D printer for up sized models. I would buy way too much of that.
  • Switchfoot55Switchfoot55 The Northwest, USAMember Posts: 1,377
    edited June 2018
    Maybe they'll release a mini IKEA furniture pack for Market Street so it would finally be a real Modular?
    sklambLittleLoriMuftak1
  • CyberdragonCyberdragon Maryland, U.S.AMember Posts: 364
    I hope Lego takes one look at an IKEA manual and cringes. Lego definitely needs to teach them how to make an assembly manual.

    I want to see IKEA manuals with proper parts callouts and fastener size references and whatnot.

    dannyrww said:
    I'm not sure they are looking at storage as all the information points to the importance of play.....also hoping they release a real world double decker couch.
    Like this?


    dannyrwwmadforLEGOThe_RancorPitfall69caterham7LittleLoriBrickByBrickricecake
  • Pitfall69Pitfall69 0 miles to Legoboy's houseMember Posts: 11,310
    Maybe they'll release a mini IKEA furniture pack for Market Street so it would finally be a real Modular?
    Mind your tongue...
    Switchfoot55
  • SumoLegoSumoLego New YorkMember Posts: 11,506
    Pitfall69 said:
    ...finally be a real Modular?
    Mind your tongue...
    And your friction pins.
  • Jern92Jern92 MalaysiaMember Posts: 778
    Is it too much to hope that they'll release Ikea furniture built purely with extra-large Lego bricks? 

    Or just extra large bricks that I can used to build a fort to hide from the world?
    datsunrobbie
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