So, Activision just announced a partnership with Lego to produce sets based on Overwatch. All anyone knows is that we're getting sets at a variety of price points, which I would guess rules out Brickheadz and perhaps reduces the chance of Constraction. You can find the proof here
, if you haven't already heard (article in English).
For those who aren't aware (there are many members of this forum who are particularly... mature) Overwatch is a video game for computer, Playstation and Xbox that pits teams of players against each other at random in online matches. Each player selects one of a variety of characters to play as, each with their own distinct appearance, abilities and play style. The teams fight over a mobile objective known as a "payload" by, you guessed it, shooting at each other.
Now, a major aspect of the game that has contributed to its immense success is its colourful trivialisation of such combat. The characters are cheerful and comedic; the weapons are fantastical, often ridiculously so; the violence is deliberately unrealistic and filled with everything but gore. Mind you, this description comes from me having observed and very rarely played the game but never purchased it.
I've seen quite a bit of popularity surrounding it as both a casual introduction to the first-person shooter genre for young people and a dynamic system of play for adult competitors.
While it obviously lacks the insane universal popularity of Minecraft (a game both appropriate for young children and engaging for adults) I can see why it could benefit Lego. Looking back, nearly all licenses have been designed to appeal to one of Lego's two already established fanbases of children and adults.
My guess is that this is designed to fill the gap between them. I have a few (teenage) friends who have already told me that this announcement is sufficient to convince them to get into Lego. The biggest reason teens stop buying Lego (i.e. enter their Dark Ages) is because they feel that sets are too childish or, occasionally, that AFOL sets are too nerdy. I think Overwatch is "cool" enough to overcome both of those misconceptions simultaneously.
But I didn't create this thread to ramble. I want to see what others think. Is the idea too adult? Too childish? Too niche? What do we expect to see? What do we want
to see? Will it be the next Galidor or the next Star Wars?
Note: While other Blizzard properties (namely Starcraft, Warcraft and Hearthstone) have been produced by Mega Bloks and later Mega Construx, it seems Overwatch is the only game now to have construction sets planned at all, if the aforementioned article is trustworthy. Mind you, Activision titles Destiny
and Call of Duty
are still in with Mattel. R.I.P. You also might want to take note of the disclaimer at the bottom of the article.