Getting out of my dark age in 2009 I have 10 yrs observation about LEGO themes, and it is striking me that TLC is slowly leaving their “annual theme” concept.... and ending in large pool themes.
Divers from Aquaraiders and Atlantis... seems to have been included as a city subtheme. Jungle themes are City.
And then there is the licences ofcause. Harry Potter and Starwars. But even here all superhero movies are well “Superheroes”.
Am I correct in my observation?
If so... Why is that? Did the special one-two-yr themes become financially too expensive to roll out / brand? Did the increasing license push other out? Is it about shelf-spacing in the stores? Or?