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I just remembered seeing this a few days ago: http://bricksfanz.com/new-2018-lego-elves-sets-exclusive-to-argos/
This does not fill me with optimism for Elves' future, as the soon-to-retire Nexo Knights sets have a similar deal with John Lewis in the UK with regard to the latest/final wave.
There are two Elves Summer sets in the leaked catalogue but after that, who knows what will happen?
I'd really like the theme to continue, I still think there's lots of potential: for instance somebody talked about an aquatic theme with mermaids, which could be really cool.
Or maybe it's run its course now and it's time for a fresh minidoll theme.
I'd love to hear others' thoughts on this.
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With the rumours the DCSHG sets have been delayed or cancelled, it does not bode well for getting a wider range of minidolls beyond Friends & Disney
But yes, if Elves and DCSHG are both on their way out, we would need a new minidoll theme to replace it, preferably fantasy/adventure based for my part.
While Elves is one of my favorite themes and I'd hate to see it go, I also think the fact that it got a fourth year is pretty impressive, since I had similar fears about LAST year. And this year's big showdown between the forces of good and evil would not be the worst way to end things (it certainly has some nice continuity with the introduction of the shadow world last year).
Here's hoping that if Elves does end after this year it gets replaced by something just as fantastic. Maybe something sci-fi even? I'm not sure how much precedent there is for girl-targeted sci-fi toys but now that we've seen modern-day and fantasy themes with the impeccable level of beauty and detail that LEGO puts into their girl-targeted themes I would love to see how that could apply to a sci-fi context. Overall, as long as the designers behind LEGO Elves are still creating exciting new designs I am optimistic about the future.
Space Elves! I'm sure all the girls would like some WH40K Eldar in there... :-)
On a (slightly) more serious note, something like Spelljammer, but focussing on the Elves might work quite well.
^ There may well be deals to be had @Legolis - keep checking here:
That said, none of the things we've seen are necessarily guaranteed indications of a theme's end. And it benefits nobody to stress out about the mere possibility of a theme's end this early in the year (before the latest wave of sets has even been released worldwide). And as I said earlier this year with Nexo Knights, if Elves is ending this year, it's certainly going out with a bang, with a high-drama storyline and an exciting series of sets. I definitely prefer that to a theme that goes out with a whimper, like the last year of Exo-Force that failed to provide any real conclusion or the last year of Bionicle G1 that propped up the dramatic finale with a lackluster series of sets.
As cool as that would be, it's been hard for me to tell how closely that franchise is tied to Hasbro. I'm not sure whether they're solely responsible for the toyline or if they have a more direct role in the franchise's development and direction, but if it's the latter I wouldn't necessarily assume it'd be something Lego would be allowed to get in on.
The elves line line has truly been just an overall wonderful line in my view point.
We we would probably eat up a mermaid line here, considering I have a mermaid summer display already....
I guess it would really depend on what replaced it if I would continue buying any doll sets on an ongoing basis.
35 sets ranging from £8.99/$9.99 to £79.99/$99.99
6 magazine gifts - animals, including some that appear in expensive sets
(& 11 'Gear')
It'd be interesting to see how that compares with themes such as Chima
That said, I don't fault Lego for playing it safer with Elves (their first major expansion of the relatively new market base established by the Friends theme), and in fact I'd probably wager that the lower number of sets per year has been a contributing factor to the consistently high quality of the theme as a whole. There are few other themes where I've felt quite as driven to collect every single set in every given year, in part because characters are repeated less frequently overall and every set across almost every price range tends to offer something new and different from the rest of the sets in the range.
Which isn't to say I wouldn't love if the theme were bigger, offering more sets at both lower and higher price points. I was disappointed that Elves got "snubbed" by Lego Dimensions (which didn't include any mini-doll themes, but they wouldn't have been that much more of a stretch than many of the other eclectic figure types). I wish there had been more polybags after year 2. And given how much Elves has managed to do without exceeding the $100 price point, I'm sure they could come up with something even better at the $120 or $150 price points enjoyed by themes like Ninjago, City, or Star Wars.
^ It's probably because the show connects Elvendale with The Real World so children could 'believe' they could get there. Harry Potter was similarly banned. I've got to admit, I had to have a word with my eldest son about magic not being real and he should probably stop trying to use spells to complete his homework, and instead use spelling. That was... awkward, but not related to Christianity in any way. Just a bit of common sense.
In the states Dungeons & Dragons was affected in much the same way back in the 70s. And we're back at Spelljammer.
Consistency & logic begone
I'm pretty sure they do.
And orcs are real. They just live deep in the mountains.
Just wanted to mention it before we all get tarred with the same brush :)
Having a sinister enemy would be great for this set: beating evil above all else!
Well, maybe they just freak me out with their oddness.