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Retail margin on Lego Sets
So, Costco is well known to not mark up items more than 15% at most. I have also seen it selling sets for the same price Target and others sell those same sets for. For example, set 60141. Retail price is $100. Currently at Costco for $80, which is the same $80 Target and Walmart sell it for (as one would expect, B&N and TRU both want the full $100).
This would SEEM to indicate that the "normal" actual margin for retail Lego sets sold by a discount outlet is no more than 15% (more or less).
I'm kind of surprised at this. I would have expected it to be a lot more. In this example - the store makes, at most, $10 on the set (barring any kind of rebate/volume deals it may have going on with Lego). So...if a store is offering 20% off a set, it may be taking a small loss. This also implies that, say, 30% off, is a much better deal than I previously thought it was. I may have to rethink my discount strategy. I WAS thinking that I wouldn't even consider at set that wasn't at least 40% off retail......but that may be too high of a standard.
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