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Marvel DOES have an embargo on certain characters that they don't want on merchandise that companies have licensed from them.
the X-Men and the Fantastic Four are two teams that Marvel is telling people not to use.
And there are distribution rights and all sorts of other collateral agreements that need to be in place in order for a Star Wars-esque merchandise blitz.
(This is why we've never seen LEGO sets in support of Fox or Universal Marvel movies. And also why we do see such sets with respect to Sony. Thus, the long history of movie-based Spider-Man sets. Although, one could note that LEGO and Universal seem to have no issues doing licensing - so that would lead me to believe it is truly a Marvel/Fox rift.)
Anyhoo - Marvel did work around it for LEGO sets by making them comic book based.
I'd be interested to see what sort of 'payoff' fee was paid to Warner Bros. for the 'not' Suicide Squad sets from two years ago. Or if they just had to eat potential royalties because the sets were coincidental...
- Fantastic Four, X-Men and Deadpool (Maybe there might be a possibility for those movies to be part of the MCU)
- Ice Age
- Avatar (the one with the blue people)
- Alone at Home (Would be great if they made Kevin's house in LEGO)
- Planet of the Apes
- Maybe more Simpsons sets
Once a deal is consumated, then neither entity is in any hurry to do cross-promotion or expand licensing to things like LEGO sets. The 'we'll get to it' attitude will take precedent - and the real priority - reducing redundant staff, management, production companies, distribution rights, and existing licensing contracts is what keeps attorneys and business-folk working for decades.
They'll need to show fund managers and investors that the conglomerate has 'saved' money with the merger and ensure that the stock continues to perform. Because these companies do many of the same things, I can't imagine that'll be sorted out for atleast 3-5 years. (I'm sure just doing the internal analysis of Fox's operation would take a significant amount of time.)
It's quite a bit different than Disney acquiring Marvel and LucasFilms, as those entities primarily produce content and can operate as another subsidiary of Disney.
The deal with Sony and Spider-Man only came about because two gigantic entities that know exactly the value of their franchises could agree to divide up the enormous piles of cash that would be generated by sharing essentially a handful of characters.
Not knowing how long the rights to Spider-Man reside with Sony, they could certainly go back to producing independent (Sony-only) films after this iteration of Spider-Man runs his course.
This would be to the shagrin of MCU fans - but the name of the game is to make blockbusters and generate revenue - not to do 'really cool stuff' that fans may believe they want to see. It comes down to if they want to pay.
That said, how awesome would a crossover X-Men and MCU event movie be? Maybe for Generation 2 of both Universes - once this group of actors turn over?
But what do I know? Disney may want Fox for their real estate holdings or because they still hold all of distribution rights to Episode IV... and some of the distribution to the first six films.
Or maybe Disney wants a controlling share in Hulu for streaming distribution of its content.
Please give us a Cable. A Dark Phoenix Jean Grey. Nightcrawler. Havok. Professor X. I could go on and on...
Also, my dream of an X-Mansion D2C lives!
Fantastic Four could be added fairly easily but the lengthy mutant backstories would require too much ignoring continuity issues to my mind. I’m sure they could shoe horn them in but given the length some of the MCU actors have been going a reboot is likely sooner or later anyway so adding xmen is a logical excuse.
I'm not sure how they would introduce mutants to the universe when they've already pretty much replaced the concept (horribly) with Inhumans. Unless they somehow combine the two properties.
Marvel already has things planned out for years. They were able to successfully add Spiderman to the lineup...maybe they can be successful again?
As I say I’m sure they could do it but a reboot is a better solution in the long run
Just start off XMen as the First Class crew (Cyclops, Jean, Beast, IceMan, and Angel) and move from there.
The problem with that idea is the First Class X-Men are set in the 70's and 80's.
When thing require a greater amount of wilful suspension of disbelief it becomes harder to keep the average person engaged. Given that the Fox take on Xmen has done fairly well the average person accepts that as it’s own canon.
While xmen could be added to the current continuity it would require a lot of “oh they were in hiding during the chitauri attacks” type explanations which don’t tie in well with the older characters - inc Professor X who cannot be explained away as being too young, and is absolutely nessesary for the franchise.
Also given that the current MCU began ten years ago, and there are films already planned for up to 2019, a reboot is a logical way of adding such a big franchise at a logical time.
then Avengers vs X-Men