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My guess is something to do with years of working at LEGO (maybe 30, a diamond every 10 years?), but that is just a guess
As an aside, if they’re going to the trouble of offering a diamond-encrusted 30-yr service award, you’d think they’d spring for 14K. :)
I will say this, I think it is a neat piece of memorabilia
I have seen a silver and gold 1x1 plate fashioned into a pendant.
Here's just one genre... LEGO cuff links....