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Looking for Ideas for "Gifts with Purchase" (deadline 1st Nov)

LostInTranslationLostInTranslation Member Posts: 5,572
edited October 2017 in Everything else LEGO
I saw this via the Friends Bricks Twitter but it appears to relate to all themes.

Seems a bit odd to be seeking fan assistance here to me, though it's nice to be asked I guess? Have they run out of ideas?? 

Edit by Huw: See also


  • CCCCCC Member Posts: 20,526
    edited September 2017
    Free UCS MF with any SW purchase! :-)
  • BillyBricks84BillyBricks84 Member Posts: 355
    CCC said:
    Free UCS MF with any SW purchase! :-)
    Maybe this can be the glitch on Amazon Prime Day this year. 
  • jmeninnojmeninno Member Posts: 1,164
    ^Aaaaand now I'm angry again.  Just kidding.  Kind of.  Wish I was quicker on Amazon that day...
  • chrisalddinchrisalddin Member Posts: 3,040
    a real, idea.

    more to the point Brickheadz that are city themed, you take a random city (or any theme) mini fig, and make a brick head from him, then when you do the GWP you add that mini fig in with the brickheadz so it can be displayed side by side.
  • legojeroenlegojeroen Member Posts: 31
    A scaled building/landmark thing to compliment a Architecture skyline
  • spicypigspicypig Member Posts: 285
    Small scale of the big sets, like mini modular building and #40252
  • Penkid11Penkid11 Member Posts: 788
    edited September 2017
    I bet if they made another large set, as a high cost purchase promo to round out the mini-modulars series with minis of the retired modulars, that would go pretty well. They could then launch current mini-modulars as singles upon occasion exclusively as GWPs.

    Rare/unique minifigs from any of their non-licensed, story-based themes would rock too.

    Heck if they made supplementary polybag promos to coincidence with the launch of a D2C set, that would be awesome. i.e. A couple mini cars to add on to the tower bridge, or a Friends are Family version of Alfred to coincide with the launch of The Joker Manor. Something of that ilk.

    When it comes to the Christmas promos, LEGO should stick with the tchotchkes. Make 2 of them instead of just doing another one of those boring, pseudo Advent Calendar 24-in-1 sets. Maybe stick in a special Holloween tchotchke promo during October for good measure.*

    Other than that, maybe make it so that most polybag sets that aren't exclusive to the LEGO Stores/[email protected] can be more accessible.

    *And if I have the Ambassadors' attention, please bring up the idea of a Holloween town series, in the vein of the Winter Village sets to the Designers.
  • MattDawsonMattDawson Member Posts: 1,469
    I think minifigs as promos would work quite well - you could have them as options to buy for individual BaM Lego stores, special periods for claiming one online and themed promotional ones at different times of the year.
  • mr_bennmr_benn Member Posts: 941
    I'm quite a big fan of exclusive figures (particularly SW) - but only when stock isn't particularly limited, so the offer is effectively available to all (who spend enough).  

    Additionally, I also rather like small sets that are very complimentary to one or more of the 'big' sets available at the time - like the Creator fountain #40221 that fits in nicely with the general modular town theme, or perhaps more obviously the annual Christmas sets.  

    What I'm less fond of is the more generic sets - I'm pretty good already for tiny police or fire ATVs for example - but at the same time I appreciate that they make good spot prizes for the kids!
  • gmonkey76gmonkey76 Member Posts: 1,827
    Would like to see more sets like the classic space, castle, and not really classic pirate white box sets. No to minisets like bus and VW. Would like to see complementary sets like the fountain, hot dog cart, and flower cart. Maybe spend xx amount get xx of free bicks on bricks and pieces.
  • mr_bennmr_benn Member Posts: 941
    gmonkey76 said:
    Would like to see more sets like the classic space, castle, and not really classic pirate white box sets. 
    Oh yes - I forgot these!  The spaceman - and for some reason particularly the little robot friend he came with - really hit those nostalgia buttons!  
  • CCCCCC Member Posts: 20,526
    edited September 2017
    I would like:

    - always a promotion on (with spend over threshold)
    - polybag sets for themes, boxed sets near Xmas
    - theme changes between months (Super Heroes, Friends, City, etc)
    - or maybe have a choice between promos, so if you don't like City or Friends, you can select the other
    - extra promotions with specific sets
    - extra promotions for May 4th, etc

  • MaffyDMaffyD Member Posts: 3,500
    Little versions of big things you have already produced. Not so bothered about minifigs unless they're superheroes or LotR (please please please please please!). Neo Classic Space would be really appreciated too.
  • monkey_roomonkey_roo Member Posts: 1,411
    Mini figures are always a win, and the promotional route should allow for the production of more obscure or interesting characters etc, be it licensed or un-licences property.

    But i would also like to see polybags that specifically relate to/enhance existing sets. so an easy example would be a Millennium Falcon bag with a round dish and a maybe droid, which would allow a person to convert the Force Awakens System Falcon to an OT Falcon (just like it's very, very big brother model).

    But this could be for any set in any theme and might allow additional elements and play features to be added to a set that didn't make the first cut due to pricing constraints etc.
  • catwranglercatwrangler Member Posts: 1,894
    I love @Penkid11's idea for a mini Hallowe'en town. Maybe every year there can be a new vignette for it in October? Something on the scale of the Creator Fountain, which is my favourite gift-with-purchase ever. Perhaps since they traditionally do double points in October they wouldn't want to do a gift on that scale too, but maybe something more autumnal with a hint of spookiness for September? That way people would be getting it in time to display it right through October anyway. 

    I also like @CCC's suggestion of letting people choose between two themes, and the ideas several people mentioned of doing more with classic Space/Pirates/Castle, and more mini versions of iconic sets. I'm very fond of #11910 which came with the Great Lego Sets book, for instance.

    I don't care much for gifts like the Easter chicken guy or the Iconic Cave - it's obviously nice to get anything free, but with CMFs so readily available they're not the kind of thing that make me go out of my way to order with [email protected] in a particular month, whereas with the Creator Fountain I was eagerly planning my order as soon as I heard it was coming. 
  • RedbullgivesuwindRedbullgivesuwind Member Posts: 2,108

    I would love to see more little builds that compliment other sets. Ones I think that would work rather well:

    Boy and arcade machine

    Girl and chemistry set

    Rebel general and a small computer similar to those seen on Yavin Base

    Picnic couple

    Dog walker

    Couples tree - two minifigs and a small park build with a couple of stickers with initials carved in tree. (although this seems unlikely based on previous vinettes)

    Ice Cream vendor

    Street vendor - selling various bits of cheap tat.

  • FowlerBricksFowlerBricks Member Posts: 1,731
    More of the Star Wars polybags with the name plaque stands, like R3-M2.
  • baggybaggy Member Posts: 1
    Architecture - individual models similar/size scale to the skyline models - to either compliment a skyline or possibly where there aren't enough buildings to create a sky-line.... I love the Sydney opera house build in the Sydney skyline... e.g. for London could do a small Buck House...

    Star wars -  mini-builds - like the larger mini-builds from the magazine {or somwhere between the size of these and the microfighters} - similar for other super hero themes....; also more builds like the buildable R2, perhaps a mini BB-8, or mini C-3PO...

    Advanced models - some side-shows/street vendors to compliment the larger fair ground rides...

    I'm not a CMF person - so would prefer not to see those..., and exclusive mini-figs are great but they often aren't really exclusive...

    Non-theme specific builds - but useful parts - mini-tree builds {similar style to Ewok village build but smaller}  .... again great for adding to other scenarios...

  • shaaseshaase Member Posts: 15

    As opposed to offering suggestion on what I'd like to see. I'd propose that the GWP offered by Lego online or at Lego Stores are exclusive to them only and not other retailers. More of an incentive. In addition perhaps better quality items; over the years I've acquired a small collections of sets that I don't want and I really should just open up a Bricklink store and sell them off.

  • mdtvandymdtvandy Member Posts: 61
    I think it'd be great if you could buy an extra GWP (and only 1-2) if you've qualified for the initial one. You spent $35 for the Lloyd minifig polybag? You can buy 1 extra for $5. 

  • TheBrickPalTheBrickPal Member Posts: 45
    I'd love a line of cute, Mixel-looking creatures as GWPs. They'd be the perfect size for polybags. They wouldn't replace Mixels in my heart, but serviceable enough - what, with all the eyes and mini ball joints we could get more of...
  • MynattMynatt Member Posts: 629
    I would hope to see the mini modulars return in some fashion. Have the series continue for the modulars we have not received in mini form.
  • catwranglercatwrangler Member Posts: 1,894
    I'd love a line of cute, Mixel-looking creatures as GWPs. They'd be the perfect size for polybags. They wouldn't replace Mixels in my heart, but serviceable enough - what, with all the eyes and mini ball joints we could get more of...
    Seconding this hard - the character design for Mixels was absolutely fantastic, and they were great parts packs too.
  • RedbullgivesuwindRedbullgivesuwind Member Posts: 2,108
    I'd all love to see a series of market stalls. You could have different ones such as a bakers, butcher or veg stall. This could be added to at Christmas with specialist market ones similar to those seen at Christmas fairs. 

    They could be released with modulars to expand the city.
  • CCCCCC Member Posts: 20,526
    edited September 2017
    My kids quite liked the idea of the pods (such as the recent Ninjago one).

    So another idea ... have a series of small pods for different themes, so a Friends one, and Elves one, a City one, a SW one etc. All pods in different colours. One given out one month, another done in the next month, and so on.

    And even better, make the pods lego-like so that they could be connected together via studs on the sides or faces.

    They would be collectable if done in multiple colours (which helps with people coming back for more), but also kids love little things like this to carry around a small toy when they go to grandparents and such like. Making them connectable would mean they could take a few more figures and parts.

    And make them exclsuive to LEGO.
  • FlanBrosIncFlanBrosInc Member Posts: 37
    I think the rare parts idea is a great one. 

    However, here's how I think they should do it. At a $75 purchase you should get one bag a 5-6 pieces of the same part in a color previously unavailable. At $125 you should get two bags.  And at $150 you get three. 

    Instead of being a promotion that only runs for a month or so, it should be an ongoing promotion that lasts for a quarter of the year or something. At the end of the quarter, they rotate the promotion to a new piece in a previously unavailable color.

    It'd be a great way of adding new colors to the market. 
  • wardmwardm Member Posts: 878
    The exclusive minifigs they give away at ComicCon (maybe altered a bit, so they still have the 'exclusive' ones) 
  • bigdumbwookieebigdumbwookiee Member Posts: 7
    I have made -so- many purchases just to get the exclusive. They're some of my favorite pieces to collect.

    Brand characters - ala Lester from Leicester Square
    Minifig people in event/promotional clothing - i.e. a minifigure kid with a Star Wars shirt
    More mini sets that supplement large releases - ala 40108 Balloon Cart, 40140 Flower Cart
    International minifigures that represent different nations, include accessories associated with their nation, etc
    More classic sets - Classic Spaceman, Classic Pirate and Classic Knight are among my top favorites
  • Wookie2Wookie2 Member Posts: 228
    One thing that would be great would be an end to the regional variations for GWP's. There's no real logic in releasing different promos in different regions other than creating demand in the secondary market for those who could take advantage of the relevant promotion in their region. An example of this was the Darth Revan promo polybag which has been given away twice in NA but never in the UK or Europe to my knowledge (luckily I had another Brickset member who helped me out to finally get one myself). Another recent example is the 5004932-1: Travel Building Suitcase which has been given away in NA but not Europe (other than as an offer with O2 rewards if you had a contract with them).

    Regional variations in offers helps drive secondary market demand which Lego could easily take advantage of themselves. Everyone should have the potential to acquire the GWP at the time of release, not a select audience (there's been plenty of times when I've seen a great month for NA and a poor one for the UK/Europe which has significantly swayed my decision on buying from Lego directly).

    At present the holiday GWP are some of the best available including the 40223-1: Snowglobe from last year. Such GWP encourage me to buy from Lego themselves rather than elsewhere even if it may be cheaper. If the GWP is of high enough quality and appeal then the encouragement is there to buy from Lego rather than other retailers.
  • blade_guyblade_guy Member Posts: 220
    An animal pack. A city one with cats, dogs, birds, etc. A farm one with cows, pigs, sheep and goats (I NEVER got a goat having missed out in Mill Raid). A friends pack with all the cutesy ones. Or maybe even a zoo pack.
  • shotgunchipmunkshotgunchipmunk Member Posts: 74
    More creator polybags that complement the modulars (i.e. the flower cart)

    Also, I would love it if licensed minifigs (Star Wars, Super Heroes) came with something small to build as well.  Not like the Captain America Motorcycle, more like how the minidolls are packaged with a small scene.  Remember the Azari one that came with a tree and bench over lava?  Or the Rapunzel that came with the cart?  Something like that.

    A Rebel Marine is cool, but a Rebel Marine with a bulkhead to take cover behind is awesome!  Luke Cage with a 125th Street sign?  Yes please!
  • FauchFauch Member Posts: 2,662
    edited September 2017
    blade_guy said:
    An animal pack. A city one with cats, dogs, birds, etc. A farm one with cows, pigs, sheep and goats (I NEVER got a goat having missed out in Mill Raid). A friends pack with all the cutesy ones. Or maybe even a zoo pack.
    I was thinking of complimentary sets, but now it's a great idea, and it gives me another one. remember those old small castle sets where you would just get a king or a lord on a horse or a dragon. now that could be a neat promo, a fig + a big animal. (or a couple of small ones) knight on horse, diver with shark, adventurer with panther, farmer with 2-3 pigs... possibly with some extra, like treasures to find, fences for the pigs...
  • ggfileggfile Member Posts: 19
    I got an idea: exclusive themes and licenses that CANNOT be bought with cash. Make some of the giveaways common, but others ultra rare... all promo. For a hypothetical example, if LEGO was able to acquire the license to produce Nintendo Super Mario sets, then some sets would be free polybags with any purchase, other sets would be small box sets, free with minimum purchase, some would be large (think 500 or 1000 piece sets) with large minimum purchase (like $300), and yet other sets would be like the Bat Pod, only 5000 made and given to lucky winners. An entire licensed theme only available as giveaway, over the course of 2-3 months. How cool would that be!
  • ggfileggfile Member Posts: 19
    edited September 2017
    Oh oh... here is another idea: An exclusive blind bag CMF random giveaway set. Collect all 12, one FREE with every $25 spent. Ie: spend $110 + tax, get 4 random CMF's with order
  • sklambsklamb Member Posts: 515

    I really like the idea of polybags which complement a major new release--this year, it seems there was a major new release every month, so that would have meant an interesting GWP every month as well. Micro versions of buildings or big vehicles are fun to display next to the full-size model (or instead of it if the budget doesn't stretch far enough). I don't much like polybags with single minifigures, but add in a tiny build or a really well-thought-out accessory and I'd be a lot more excited. And I wouldn't object to a few more reissues of early series CMFs, to be honest.

    Lately the packaging has become more interesting than the contents in several cases, though. I'm not sure I like that.

  • StardownStardown Member Posts: 1
    *Microscale Knighton Castle
    *Microscale Ninjago City modular building (unless it already exists)
    *Microscale Star Wars Invisible Hand
    *Microscale Star Wars Droid Control Ship
    *1978-style Police Car with Policeman with stickered torso (60th anniversary)
    *Microscale Star Wars Graballa's Ship
    *Microscale Star Wars Arrowhead
    *Microscale Star Wars StarScavenger
    *Morgan Lux (add-on for Ultra Agents collectors)
    *Alien Queen (add-on for Mars Mission collectors)
    *Spaceman Five-Pack (includes the five classic spacemen for the 60th anniversary)
    *Microscale Ninjago Destiny's Bounty
    *Exclusive Star Wars Minifigures, such as Governor Price, Admiral Konstantine, Bendu, Seventh Sister with Probe Droid, or Wick Cooper
    *If LEGO still has the Doctor Who license, then Davros, the Master, or the Thirteenth Doctor (off topic: we need a Doctor Who CMF series)
    *If LEGO still has the Sonic the Hedgehog license, then Sonic and the Chaos Emeralds or Tails' Mini Tornado (off topic: we also need a Sonic CMF series)

    Hopefully this isn't too much to ask for. :)
  • OrmskirkBricksOrmskirkBricks Member Posts: 265
    I'd like to see some of the Minifigs from the dimension sets available as polybags.
  • HazHaz Member Posts: 2
    A few ideas...

    Winter village
    - a chimney that you can drop Santa and presents down
    - a 'photo with Santa' stall
    (A WV full set with ski lift, cable car and chalet would be nice in future!)

    - a set of street furniture: road signs, traffic lights etc
    - a set of trees and flowers
    - a rollerskating rink for the park
    - swings, slides, seasaw etc for the park
    - a seaside set with ice cream stall, punch and judy, deckchairs, seagulls

    (A minifig scale funfair, cheaper than the Creator sets would be VERY welcome)
    - funfair attractions, including popcorn/hotdog/novelty hats stall, (handcranked) funfair shooting gallery, water jets etc (loved the ones on the TV programme)

    - more themed money boxes

    - would love a LOTR Sauron
    - anything Doctor Who: Cybermen battle pack, full set of Doctors etc
    - classic London minifigs set (Beefeater, Palace guard, British policeman, Sherlock)

    Classic Castle
    - a series of vignettes with Knights, Blacksmiths, King&Queen, Jester, jousts etc

    - vignette of mummies and adventurers, scorpions etc

    -Haunted house scene with ghost, skeleton, trap doors, revolving wall, creepy paintings etc
  • Matt89190Matt89190 Member Posts: 307
    Put me down as another who loves the ones that complement large sets - Balloon Cart was awesome!
  • HumdrumHumdrum Member Posts: 71
    Most has probably allready been said, but I'll add my two cents.

    I'd like to see the same promotions offered everywhere at the same time. I don't like having to buy stuff from bricklink just because it was never offered in my corner of the world.

    As far as polybags/boxes go:
    - maybe a themed and recoloured selection of CMFs, like the caveman/woman. I'd like to see themed packs like Roman, Greek, Aquatic, Space,...
    - proper mini scenes like the fountain, balloon cart, winter village add-ons (3300014-1),...

  • MextenMexten Member Posts: 73
    How about dropping the extras and just lower the price on the original product?
  • Wookie2Wookie2 Member Posts: 228
    edited September 2017
    Mexten said:
    How about dropping the extras and just lower the price on the original product?
    That wouldn't really help Lego gain more customers as the likes of Amazon would still undercut their prices and with no extra incentive to buy direct from Lego this would affect their online/instore customer base further.
  • madforLEGOmadforLEGO Member Posts: 10,760
    CCC said:
    I would like:

    - always a promotion on (with spend over threshold)
    - polybag sets for themes, boxed sets near Xmas
    - theme changes between months (Super Heroes, Friends, City, etc)
    - or maybe have a choice between promos, so if you don't like City or Friends, you can select the other
    - extra promotions with specific sets
    - extra promotions for May 4th, etc

    Not sure if you are being sarcastic, but isn't this what LEGO really has already been doing though?
    - IMO LEGO has been fairly good with promos this year. Every month it seems like something is going on.
    -Polys usually are the standard, and LEGO has been giving away boxes at Christmas
    -Themes do change (though maybe they could be more frequent)
    -LEGO makes far more if you buy x or y, or both so you can get both promos. Though I think they should maybe reduce the X purchase to get the poly. Polys are not expensive, they should be had with a lower 'threshold' IMO (like more 15-30 USD and you get the promo)
    - They do occasionally have promos that stack, especially online (as stores already do this...though I think they should do more of this 'overlapping' especially if it appears they have more of a promo even though the event 'ran out'- like what apparently occurred with the caveman/woman set when Force Friday started online)
    - I could have sworn they are doing extra promos this year of May the 4th, or maybe Im just thinking they did because of Force Friday with the post and figure)

    -They need to find a way to stop people from getting more than 2-3 of these promos though. LEGO says they want to stop resellers/'bulk buyers', but when you see someone selling 50 of a promo that was at LEGO's site for only a few days, you have to wonder how serious LEGO really is with their limits.

    To be honest, I think sets like #40170 should have been a giveaway with purchase of a city set of x dollars, for example.
    Like sets or figures that compliment the themes they represent like when the DO came out and had the Flower cart with purchase of city of X dollars.

    Maybe that is an idea for LEGO: Poly offers that run with the run with the production of a set. It would definitely help the stores and online with sets that typically are not discounted and give them an 'edge' over a retailer selling the same set. So with the Classic batcave you always get a Mr Freeze poly with its purchase, same with sets like the Beetle, Camper van, and Cooper getting their tiny counterparts.

  • FauchFauch Member Posts: 2,662
    Humdrum said:

    As far as polybags/boxes go:
    - maybe a themed and recoloured selection of CMFs, like the caveman/woman. I'd like to see themed packs like Roman, Greek, Aquatic, Space,...
    a pack with all roman CMFs (there were 5 I think ?) would be so tempting. though that's probably too much to expect, unless they release a creator expert coliseum of Rome.
  • LexcortinLexcortin Member Posts: 16
    I would love to send gifts that are not that expensive but well-thought but I'm very careful when buying online.
  • LexcortinLexcortin Member Posts: 16
    I would love to send gifts that are not that expensive but well-thought but I'm very careful when buying online.
  • ShibShib Member Posts: 5,459
    ^I think you've misunderstood the request - Gift with Purchase refers to the sets that LEGO include free with purchase over certain £\$\€ value.

    My idea (which admittedly I have posted to another LUG) is for modern takes on some of the small classic sets.
    so use old classic sets as the inspiration and make a completely new set based on that

    #885 #886 #889 for classic space

    #6010 #6023 #6012 #6017 for castle

    #6234 #6235 #1970 for pirates 

    #6712 #6791 for Western

    My thinking is that the classic themes will help placate the AFOLs who vocally complain about the lack of their favourite themes and could add more minifigures -e.g new colours for classic space minifigures like the Exo-Suit. Also I imagine that it's the sort of thing a lot of LEGO designers would enjoy and they could also be used to gauge interest in classic themes.

  • dave_bennydave_benny Member Posts: 17
    I second some of the ideas already suggested
    - Mini versions of larger sets
    - Consistency of offers globally
    - Mini builds to compliment existing themes
    - Option to buy a couple of additional promos

    Would like to add
    - Standardisation of thresholds, seems to be quite random at the moment.  So e.g. a free polybag would be for a £25 spend, boxes £50. Maybe additional random gifts for larger spends. I've sometimes had a random poly included with a [email protected] order which is always a welcome surprise!
    - I struggle to find polybags in local stores so would like to see more in Lego stores / [email protected] for general sale but even better if they were a GWP. Thinking of ones like the chameleon this year or last years reindeer
    - Enjoyed the calendar vouchers this year so would like to see those again with a random selection of gifts
    - Mini buildings like the ones from Bricktober. Either unique or small versions of modular / creator / WV
    - Monthly mini build / pick a model packs including past models

  • StevenC16StevenC16 Member Posts: 2
    One of the best free give a ways I have ever seen is LEGO Creator - Park Fountain 40221. I haven't seen a creator set like this since, in size or theme

    Any set like this which can be incorporated into a larger scene while also working as a stand alone set, although difficult, is an excellent give away.
  • sid3windrsid3windr Member Posts: 1,460
    Echoing mostly what has been said above:
    - End the annoying geo-spread of GWPs; it's one thing to have them time-separated (yet that's annoying too), it's a lot worse if things simply do not come to a certain region at all
    - More pods, they're awesome!
    - I loved the "Classic" sets (space man, knight, pirate) - though I'm not sure which others could be made... Classic Paradisa? ;-)
    - "Creator" poly gifts to go with modulars like the flower or balloon carts, or extra fairground polys to go with the ferris wheel/carousel/...
    - Make sure there's a promo all the time - right now the EU (at least BE) state of affairs is sad. There are some in-store-only(-with-voucher) promos but...
    - This was the first year I had a calendar with vouchers; more please! Brings me to the store more often, daughter was so happy with her gifts!
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