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Comments
It's different if they actually manufactured stuff. Then their brand would stand for the quality of that manufactured thing. But Toys R Us literally sells the same junk as every other toy vendor. Why would anyone care about the brand? The only value they offered was huge stores with lots of selection.
The odd part here is the changing to Geoffrey's Tox Box. Sure, if you shopped at TrU you likely know who Geoffrey is, but it doesn't have anywhere near the recognition. It's quite baffling.