News Article: How Lego clicked: The super brand that reinvented itself

nkx1

Somewhat interesting article about how Lego turned itself around in the early- to mid-2000s. I didn't see it posted anywhere here.

https://www.theguardian.com/lifeandstyle/2017/jun/04/how-lego-clicked-the-super-brand-that-reinvented-itself

ricecake

http://bricksetforum.com/discussion/26509/interesting-guardian-lego-article