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It also separates the questions and answers, because we'll just end up with 5 different threads asking the same question using different words. :)
I almost never do auctions, my listings are all buy-it-now.
One thing I like as a customer (and I do buy on eBay as well as sell) is the shopping cart. The ability to add multiple items from multiple sellers, then checkout with PayPal once.
The simple eBay guarantee also is nice, not quite as strong as Amazon's, but better than it used to be.
With fee discounts 9% + 20% off for Top Rated seller plus volume PayPal discounts, eBay costs less to sell on than Amazon does, and some items are about the same price.
Look at MMV right now, almost the same price on both, you'll net more on eBay right now than you will on Amazon. Some items work the other way, it just varies.
If you are selling fairly expensive sets it makes sense to do a price-comparison between the three sites and see which one is most beneficial. You can also list the set on one place, and if it doesn't sell there for the price you want, just move it over to another.
I really dislike eBay's high fees, but one positive thing that happened recently is that there are now no listing fees any more. So there is no charge at all if your item doesn't sell. It has always been this way on Bricklink (and I think on Amazon too); no listing fees, but eBay only recently took off their listing fees.
EBay is good for custom stuff (MOCs, parts packs, collections, etc). And if you truly have something that is in high demand and low supply, the auction format is still exciting as a seller. EBay tends to have the "deal hunters" rather than the retail shoppers, so I find that normal sets listed above RRP as "collectible" sell fairly slowly compared to Amazon.
BrickOwl is best for non-AFOLs looking for replacement or extra parts. it's a nicer shopping experience for casual buyers than BrickLink. And business has boomed since Lego shut their replacement parts service for the holiday.
BrickLink is still the best place for MOC builders or shoppers looking to fill a wanted list with hundreds of parts. The old-school web interface works well for large orders.
Bottom line: Sell everywhere, but choose which items go to which marketplace. Or better yet, sync inventory and sell the same items on multiple sites concurrently.
We ask that reselling discussions be housed in the "Buying and Selling Topics" category, which is the case here. A discussion about selling platforms is legitimate and substantial enough to be its own thread.
As DrDave pointed out, we ask that comments purely about the resale potential of items go into the "Predictions" thread, rather than added into discussions in Collecting, Shopping, Marketplace, etc.
Anyway even with the ridiculous fees, Ebay is the place for me. ive had two scams out of 7000 sales. also been top rated for over 3 years so thats helps no end with sales.
I'm rarely the lowest price and still do plenty of sales.