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They always 'sell out' the first few weeks, then the second run comes out and sits in the store for a month (or longer, I can still find S16 and even the Disney Series at stores. Also if it was a Target expect to see them mysteriously have a ton back in stock in a few days because someone likely bought the whole lot to 'cherry pick' then return the rest because they are too lazy to just feel for the ones they want in store. as an aside, if stores would simply accept no returns on these it would eliminate that.
This is also why I just buy a set from someone like @MinifiguresPlus. It solves the hassle of getting a set.