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This year that will be my wife and my daughter who will do it in the second session of May.
You'll meet people from all over the world, a great experience for you. And please don't spoil the surprise about the gift at the end of the tour... :-)
For those of us in the UK the discount is not so much now given the dive in the value of sterling.
Ah yes, the employee store sure is a great time. A lot of the European attendees went absolutely wild with the purchases. But the discount is appreciable enough, even at DKK prices, that I probably could've bought more for the sake of savings! I would recommend visiting the Danish version of the [email protected] website before going to note the prices of sets you want in Danish kroner. Convert those prices to pounds, and make a list of all of them so that when you get to the store and discover the discounts within, you have a good idea of what is "worth" the purchase. That's what I did.
Anyway, the store is only one small delight in 2.5 days full of amazement. I wish I could go back there now!
(name is intentionally censored, its like a super-hard curse)
I see them as very diehard and loyal fans to the brand. Throughout the past years none of those attended the tours tried to spoil the secrecy with tour details, or expose the mystery gift or the discount rates etc. I doubt they sign any NDAs, so without NDA and yet still able to keep quiet till all the tours for that year are over only a loyal fan is able to do that.