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Did Lego go through an Eco-movement recently? (pic)

OdinduskOdindusk Member Posts: 763
edited December 2011 in Everything else LEGO
I don't recall seeing this discussed, but then again I'm a fairly new member here. Just saw this at Target tonight. I'm somewhat surprised that they'd do this mid-wave of a theme, but I'm happy to see them do it. The oversized boxes of 70% air are just ridiculous IMO.

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