Just looking at the new boat .. http://brickset.com/sets/42064-1/Ocean-Explorer
.. a thought occurrred to me ...
Lego has now got to the stage where technics is sometimes indistinguishable from 'normal' lego. The boat, for example .. if the cab had been built from 'normal' bricks (which would, arguably, be better for the job) it could be mistaken for something in the creator series.
Technics is everywhere these days, so why have a subseries for it? Its just another type of brick. Even the christmas train has technics functions.
IMO Lego should re-think the technics brand as its become a 'catch all', and segment out part of it into a new subbrand which merges the more 'stylish' technics and the more functional parts of creator. For example, if you look at the old technics supercars and the creator supercars, these shoudl really have been in the same series, and if they had been, they would be less limited about the types of bricks they could use - more 'normal lego' in technics sets and more technics in 'normal sets'. Why limit yourself? they should choose the best bricks for the job surely?
When the brand limits you product, its time to change the brand.
The subbrand would probably aimed at older/ teen boys, mostly, better models would result, and I bet they'd open up new sales avenues too.