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but to me, this site will use the concept of "fan functionality" to help lego build a tracking platform for all the non-lego controlled brick sites and links out there... a "ghosting" platform, if you will, where the fan base offers all the pieces needed to gain intimate knowledge of the customer base.
Teaching my 3rd year writing students this concept, and how businesses use sites like this to track and monitor the movements of the IP addresses that visit the site... and see what other sites they travel to after visiting. Gives TLG a chance to gain strategic knowledge of their customers habits and interest.
And of course I'll probably use it... my internet fingerprint is too widespread already to worry about "big brother" enjoying where I go...
The site is interesting, I'd probably visit but not join.
Seems to me what is being offered through re-brick already exists. So to spend the funding to build and maintain re-brick, one has to question all the possible benefits-gained will be. Trust me, I'm not a conspiracy theorist... if I was, I wouldn't be on this site ;) but the marketing that goes behind the creation of such a site is rarely purely honourable when money becomes involved. Thats why I love this site, which exists out of fandom and love of the product... and not out of making money.