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However, a much better option is to take the train or bus to Delft (about 10 miles North) and visit the A-Tembo (non-official) Lego dedicated store, which has around 20% discount on all RRP. And Delft is a pretty town to walk around, in around two hours...
There are the regular toy stores such as Bart Smit and Intertoys in Rotterdam, but they rarely have any special offers, though I did see the Simpsons House, which is named a rare set by Lego.
As alldarker said, A-Tembo is a good alternative, and you could look at Zevenspoor (www.zevenspoor.nl), they sometimes have interesting sets. It is located in a village next to Rotterdam and has a really helpfull owner who also has a (somewhat) large collection of (retired) sets at home. SO if you are looking for something special, give them a call first.
If you don't mind taking the train, you could also go to Gouda, to PlayToday (www.playtoday.nl). Just like Delft, Gouda is also a touristic town that you could spend some time. PlayToday is the biggest Lego shop in this part of The Netherlands and has really nice displays. They rarely have retired sets though.
I didn't know that. Is it speculation or did TLG come up with that 'excuse'? I always thougt it was because of the abundancy of LEGO stores just across the border, relatively speaking of course.
Maybe now that all Bart Smit and ToysXL stores are being converted into Intertoys there's a slim chance we'll be getting our own official LEGO store? Probably not, but one can hope/dream...