Please use our links: LEGO.com • Amazon
Brickset.com is a participant in the Amazon Services LLC Associates Program, the Amazon.com.ca, Inc. Associates Program and the Amazon EU Associates Programme, which are affiliate advertising programs designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.
As an Amazon Associate we earn from qualifying purchases.
The whole thing looks nice, but the price for the part size seems expensive.
I think the price is actually great. I'm surprised they didn't price it $89.99.
Plus, that would be a nice way to get reward balances off the books, which I'm sure they'd like, since technically, the reward balance is a liability from an accounting perspective.
But LegoFanTexas has a good point that exclusives don't stay that way usually. Hopefully they break that trend with this first miniature (or have they done miniatures before?). As long as its not available off the shelf at a brick-mortar Lego store, it might be scarce enough for longterm potential. Just have to wait and see after the first month of release...
As of January 2005 (the most recent date a Google search turned up), a total of 14 trillion frequent-flyer miles had been accumulated
If everyone tried to use them all at once, I'm sure it would bankrupt every airline.
Lego is probably counting on most of those VIP points never being used.
Back on topic, I think the mini set is really cute and well executed. I'd like to get one. Also, it might be neat making a modular building that is a tourist center that features the mini houses as a scale display of the town. So meta.
It's staying VIP exclusive, make no mistake about that.
I'm not sure LEGO VIP points work at the same levels of non-redemption though - it's pretty easy to spend £5 or $5 on LEGO.
If every VIP was to turn in their points at once, LEGO would have a lot less product and have received no additional cash. That is why they must count it as a liability for accounting purposes.
I'm also not saying that they're in a rush to have VIP points redeemed, but there will come a point (likely many, many years down the road), where they will reevaluate the program and/or encourage the use of limited numbers of points. There will be a threshold where they determine they can't have that large of a liability on the books.
@leemcg - I'd believe that the unredeemed amount is much less than with airlines where you "have to" build up a huge amount to use any of your miles.
My major question is are they going to prevent you from buying more than one of these per VIP account? I can't imagine they would, but who knows.
I have no interest in the item myself, just curiosity mostly about how this is implemented
I would also assume that most people who are interested in this set are already VIPs.
apparently the goal is to sign up more VIP members, with possibly a second hand goal of making being a VIP seem to have more apparent value.
the manager said if they really wanted to do this VIP only thing, they should have just given a small discount on the item to VIP members over non-VIP members.
Meh was my responce, it just didn't look that impressive. Will I get it? Maybe... but I left it there, and I had a lego gift card to spend. :)
They did say lego friends was flying off the shelves...
Had plenty and Did check I had VIP card.
They are out of cards so don't expect to sign up there and then. Should get more soon, but would call to check before going.
Maybe I misunderstood him and what he meant was they couldnt enroll a new VIP as their systems were down or something (sure he said no cards, but hey you know how it is when you are surrounded by Lego!).
I did not get the impression that you are limited to just one copy per VIP. Pretty sure I could have bought as many as I wanted.
TBH I have to agree with all the other posts and think this is just a gimic to get people to sign up and therefore become more regular buyers.
They said they had very little interest so far.
AFOLs are already going to have the full size ones, or be working on getting them. Some subset of this group might by the mini instead, or as a small desktop piece or something.
anyone outside of that group - why would they buy it? It's not going to appeal to kids at all. And anyone who isn't a fan of LEGO isn't going to have a frame of reference, which is the "hook" to this set.
Maybe I'll be proven wrong, I dunno.
I can't see many children choosing this out of allll the other wonderful options out there for them. Maybe a random genius kid builder who is all about microscale stuff?
I think it will likely appeal (largely) to the same group of AFOLs that already have (or are working on acquiring) the full-size modulars.
I know I'm really excited to build this and put it on my work desk. It's a good-sized display and conversation piece :)
Just a hunch, mainly based on the fact I can't work out who the target market is (and my degree had various modules in Marketing).
We can only but wait and see.
But then I'm building the real modulars, so not sure what the appeal is to me for this... I am skipping market street, so if I bought this, I'd probably leave that out as well, I think it is ugly (just my opinion, it doesn't match the others in the series).
If I knew 100% for sure that they would sell "true-up" single sets to keep it current with new releases, I'd be slightly more interested, but otherwise you might end up with an orphaned set. Funny thing is, by not buying it now, we're all making that more likely...
It may sit around for awhile, but if Lego comes out with a $25 "add-on" Pet Shop to make it "current", they might suddenly start selling them as people will then go "oh, so I can collect this instead of the modulars", thus securing their investment.
Only problem with that from TLG's point of view, it may cut down the number of full size modular sales.
Also - I remember watching a Youtube video several months back from LEGO, with a designer indicating that they already built the sets and gave them to everyone involved in the design process.
That being said, this is probably just a way for LEGO to get some incremental revenue without much expense. The sets were already designed. All they needed to do was create retail packaging :)